Congratulations to Ashley Pratte Oates – Named a “Mentor of the Year” by PR News’ People of the Year Awards!

The Herald Group is ecstatic to announce that Senior Vice President Ashley Pratte Oates has been named a “Mentor of the Year” by PR News’ People of the Year awards! This list recognizes leaders in the industry who guide and motivate those around them, and who have had an outsized impact on the careers of their colleagues. This is Ashley to a T!

Ashley is the full embodiment of what it takes to not only be a leader but also a strong mentor. Her leadership style is characterized by a genuine commitment to the growth and well-being of her team and clients. Ashley consistently goes out of her way to ensure her coworkers feel comfortable, valued, and equipped with the knowledge and tools needed to be successful.

She is deeply invested in the development of her team, taking the time to understand each individual's strengths, weaknesses, and career aspirations. By providing personalized guidance, constructive feedback, and ongoing support, she helps her colleagues navigate challenges and achieve their goals. Ashley's mentorship extends beyond the confines of team responsibilities, as she is always available to offer advice and encouragement on all aspects, from how advance in one’s career to how to balance everything as a working mother. She always goes above and beyond to foster a sense of community.

Ashley’s leadership not only drives impactful results but also inspires her peers and sets a high bar for what can be achieved in public affairs and communications. Her contributions have helped transform The Herald Group into a home for innovation and effectiveness, cementing her role as a trailblazer in the field.

Below are just some of the many testimonials from her coworkers:

“She gives her teammates opportunities to grow, but to do so knowing they won't fall if they don't get it right the first time. In a fast-paced and sometimes cutthroat environment, this support can mean everything to a junior staffer wanting to make their way in the industry.” – Cameron S, Director

“As a dedicated mom, Ashley has shared her insights on managing both work and family life, providing invaluable guidance on how to prioritize and navigate these important aspects.” – McLaurine P, Senior Director

“She leads by example, demonstrating an unwavering commitment to excellence that inspires everyone around her. Her wealth of knowledge and willingness to share it makes her an invaluable resource at the firm. Thanks to Ashley's voluntary mentorship, I've experienced substantial professional development and regained my enthusiasm for the industry.” – Brooke A, Account Manager

“During my onboarding at The Herald Group, Ashley was instrumental in helping bring me up to speed in my new role. Early on, she gave me the opportunity to shadow her on two of her priority accounts… It allowed me to fully own my growth in responsibilities at a comfortable pace. I believe that her leadership and mentorship has had a strong positive effect on putting me on a path to success here at THG.” – Michael Swartka, Vice President

Please join us in congratulating Ashley on this esteemed honor! Ashley is the epitome of a good mentor and leader, and we are so lucky to have her on The Herald Group’s team.

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