Let The Herald Group Win For You

Founded in 2005, The Herald Group is an independent public affairs, strategic communications, and issue advocacy firm that helps our clients shape public policy and condition environments for legislative, regulatory, and political success. We help our clients achieve victory at all levels of government by providing a strategic combination of public affairs and communications tactics, described below.

Public Affairs Capabilities

The Herald Group begins every engagement by developing a precision strategy aligned with our client’s goals. In addition to the decades of experience our staff brings to public affairs fights, our strategies are based on several factors, including:

▸ A deep understanding of regulatory and legislative processes, current political dynamics, and an issue’s history.

▸ Strong relationships with third-party organizations and their leadership, as well as key policy and political opinion leaders.

▸ New or available research and data, including a range of proprietary data sets.

▸ Audience identification and assessment.

▸ Local intelligence from our field teams.

▸ Knowledge of traditional and digital media opportunities

Applying the Right Strategies and Tactics

  • ▸ Surveys and opinion research

    ▸ Message development, testing, and optimization

    ▸ Branding

    ▸ Web and social content

    ▸ One-pagers, fact sheets, white papers, and other collateral

    ▸ Mobilization content including letters to policymakers

    ▸ Video and podcast production

  • ▸ Comprehensive digital advocacy strategy

    ▸ Full service creative and website development

    ▸ Audience development, advanced data and analytics

    ▸ Managed paid promotion across digital, print, television and OOH

    ▸ Digital monitoring, online listening, and risk mitigation

  • ▸ Dedicated Strategic Alliances Team

    ▸ Strong relationships with the leadership and staff of dozens of third-party organizations across the political spectrum

    ▸ Third-party and Key Opinion Leader (KOL) identification, recruitment, and relationship management

    ▸ Coalition development, including legal formation

    ▸ Ensure message and campaign discipline and real-time reporting to enhance overall value and effectiveness of client programs

  • ▸ 50-state field team for local intelligence and mobilization

    ▸ Recruit and activate local grasstops (business and community leaders, local elected officials, political allies)

    ▸ In-district meetings, intercepts, events, earned media

    ▸ Identify, educate, and activate higher-volume audiences

    ▸ Internal and external stakeholder management programs

    ▸ High-volume advocacy emails, patch-thru calls, and social media activation

  • ▸ Media materials: press releases, kits, infographics

    ▸ Op-eds, letters to editors

    ▸ Media engagement strategy, outreach, and placement

    ▸ Crisis communications

    ▸ Litigation communications

    ▸ Media training

  • ▸ Hands-on senior executive campaign leadership

    ▸ Real-time analytics

    ▸ Ongoing messaging and tactical optimization

    ▸ Flexible integration into each client’s operations

Get in touch.

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