Vivek Kakar

Vivek works as a Digital Associate at The Herald Group, where he supports the development and execution of digital advertising campaigns and strategic communications initiatives for a range of public affairs clients. With a background in policy communications and brand strategy, he brings a sharp eye for narrative and a deep understanding of the policymaking landscape to each campaign.

Prior to joining The Herald Group, Vivek was the Director of Marketing & Strategy at Prolegis, a legislative intelligence platform used by congressional staff. In this role, he led a company-wide rebrand, managed cross-functional campaigns, and helped drive product adoption among Capitol Hill offices through tailored messaging and digital outreach.

His experience also includes work in political advertising at Middle Seat, where he developed aggressive fundraising and communications strategies while collaborating across email, texting, social, and digital teams to deliver high-impact campaigns for progressive candidates and advocacy organizations. Earlier in his career, Vivek served in the Office of Congresswoman Katie Porter, supporting Judiciary and Oversight Committee work through communications and research.

Vivek earned his B.A. in Public Policy from the University of California, Riverside and his Master of Marketing from the Owen Graduate School of Management at Vanderbilt University.