Creating a Captivating Elevator Pitch

Recently, I joined a panel discussion hosted by The Fund for American Studies on the importance of elevator pitches and networking, providing the basics of how to sell who you are to potential employers and peers.

Although the audience was comprised primarily of students, these lessons apply to everyone, even seasoned communicators. There is no level where this skill can languish, and it is a muscle that needs to be regularly exercised.

While we might not be in a job interview each day, a solid elevator pitch on yourself or your services is often a necessity in a professional setting. When it comes to advising clients, suggesting solutions, and retailing a brand, all require the ability to tell an unambiguous and persuasive story.

With that in mind, here is my guide when it comes to developing and executing a compelling pitch.

Be Concise

• Don’t waste time on flowery and elaborate setups

• Do press home the argument crisply and clearly

Be Precise

• Don’t talk in generalizations

• Do know and understand the ins and outs of what’s being sold

Be Prepared

• Don’t walk into a meeting without a plan

• Do spend ample time on research and practice

Be Bold

• Don’t take wild risks

• Do make the pitch memorable and creative

Be Respectful

• Don’t forget to show appreciation and appropriate deference

• Do be polite and civil at all times

Other Thought Leadership