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The Herald Group takes a customized, integrated approach with every client engagement, combining sound public affairs strategies with innovative tools and tactics. Please take a look at some our work:
Welcome to The Herald Group, EC!
We are excited to welcome our newest Associate, EC Wheatley to the team! She has hit the ground running advancing our client’s goals. Until you have the chance to meet in person, take a moment to learn more about her and her love of the East Coast.
Elevating Our Game and Our People: THG Announces 2021 Promotions
THG recently announced the promotion of several members of our team. Please join us in congratulating these individuals on their hard-earned achievements!
2020’s Top 5 Lessons for Public Affairs
2020 is almost over, and it's safe to say that this year has thrown more than a few curveballs at everyone. Before we ring in the new year, join Director Sharon Copeland in reflecting on what we've learned and what lessons we can take with us into the future.
Empowering Women, Leading in Grassroots
Amidst the pandemic, grassroots activism is evolving and adds even more value to organizations’ advocacy efforts. THG Director Elizabeth Rhee shares how to better achieve your organization’s advocacy goals through grassroots in her latest blog.
Third-Party Advocates Will Play a Key Role in a New Political Dynamic
With a new political dynamic awaiting us in 2021, The Herald Group recognizes the increasing value of leveraging third-party partnerships. Read more about the importance of third-parties in Jared Park's blog.
How to Communicate with Legislative Staff During the COVID-19 Era
Communication is key, but how do you engage with staff for state and federal legislators if you can't meet in person? THG's Christian Healy shares engagement tactics to get your issues in front of the right staffers.
2010 → 2020: Lessons From 10 Years at the Herald Group
From the housing market to COVID-19, our Senior Vice President, Carolyn Weems, shares what she's learned throughout her ten years at The Herald Group and the importance of listening to your audience. In her new blog post, Carolyn says it's our duty as communicators to understand dynamics and work with our company, industries, and stakeholder partners to understand how the messages we share today will resonate into the future.
Leveraging Local Voices in Campaigns
In her recent blog post, THG Director Elizabeth Rhee, emphasizes how building an effective grasstops campaign can help you meet your communications goals.
Five Tips for Communicating During Election Season
With all the campaign advertisements, articles, and social media posts about the upcoming election, is it worth it to try to break through the noise? Senior Vice President Marc Brumer provides 5 tips when answering that question.
THG at 15: Continually Redefining Digital Advocacy
Our firm’s commitment to understanding complex issues, our ability to influence the evolving regulatory and legislative environment, and an obsessive focus on winning campaigns is what has made THG so great over the past fifteen years. Read more about this and our commitment to create favorable landscapes for our clients.
How online advocacy changed with COVID-19 and how you can keep up
Conversations among the biggest players in advocacy are centered around COVID-19 and how the pandemic has changed the face of advocacy. Last week, Chief Digital Strategist, Todd Van Etten helped lead this discussion, giving insight into what The Herald Group has done to help our clients find their voice during this time. Watch the conversation.
Fifteen Years of The Herald Group
Fifteen years ago, founders Taylor Gross, Doug McGinn and Matt Well came together to create The Herald Group. Now, it's grown to thirty employees and has dozens of clients.
Improvise, Adapt and Overcome as a Team
After 15 years in business The Herald Group has seen a lot. Presidents, policies, and news stories have come and gone. But there’s one cultural pillar that has seen us through it all and made us stronger.
Making the Right Connections Post-Graduation in COVID Times
Effective networking is often how graduates will set themselves apart but with the coronavirus pandemic forcing many to work remotely, these grads will have to get resourceful when it comes to developing new contacts. Associate Cameron Smith offers networking ideas and tips for grads wanting to launch their careers to consider.
Local Broadcasting is an Even More Effective Platform During a National Crisis
While thousands of Americans continue to stay home under government recommendations, VP Ashley Pratte shares the importance of local broadcasting and advertising during the coronavirus pandemic on our THG blog.
Welcome to The Herald Group, Colin!
Please help us welcome Colin Hensel, our newest Digital Associate, to the THG team. If you haven’t met him yet, take a second to learn about what drew him to public affairs work in our latest blog.
THG Digital “Homing” Platform for Precise Online Targeting in the Time of COVID-19
As elected officials and key decision makers are spending more time at home, our Chief Digital Strategist, Todd Van Etten, shares the importance and value of precise online targeting for consumers. Learn about THG’s Digital Homing Platform.
Integrating Third-Party & Digital Advocacy as Critical Means of Influence in Uncertain Times
As many Americans are adapting to working from home during the coronavirus pandemic, Vice President Jared Parks and Chief Digital Strategist Todd Van Etten share the importance of forming third-party alliances and using digital outreach to reach the right people.
Tips For Remote Media Pitching
How can you make sure an op-ed or exclusive is successfully placed when it’s hard to break through the news cycle? Read VP Ashley Pratte’s tips on pitching remotely during this time.
How to Prepare For a Crisis
As the coronavirus pandemic continues to impact industries throughout the world, VP Ashley Pratte suggests ways you and your business can prepare for any crisis.