The numbers are in. Streaming has officially overtaken broadcast and cable combined, now accounting for 44.8% of all U.S. TV usage vs. 20% for broadcast and 24% for cable according to Nielsen. This isn’t just a media shift—it’s a call to evolve our strategies. For public affairs professionals, this shift presents opportunities.  

We sat down with Andrew Thomas, our newest Senior Associate to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.

Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.