Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.

The lame duck session provides special opportunities to reach decision-makers and make your messages heard loud and clear. The Herald Group’s latest blog highlights effective tactics for making an impact during the lame duck session and setting the stage for next year.

An effective digital grassroots campaign can be a critical element of a “surround sound” strategy that helps your issue break through the noise on Capitol Hill. VP Sharon Copeland shares three keys to bringing your programs to the next level.

Are we witnessing the death of the op-ed? Check out The Herald Group's latest blog by Senior VP Ashley Pratte Oates to learn about the strategies we've developed to amplify our clients' messaging in response to this changing media environment.

We are thrilled to announce that Senior Vice President Ashley Pratte Oates has been named a Mentor of the Year by PR News' People of the Year Awards. This honor recognizes extraordinary leaders who guide and motivate those around them. Ashley’s mentorship has had a profound impact on all of the staff at The Herald Group, and we are so lucky to have her on our team.

Election season is once again in full swing, presenting one of the toughest times to break through and deliver an effective message on behalf of clients. Across the country and across demographics, when Americans turn on their TV or check their phone, they are bombarded with political content about the upcoming election. So what strategies exist that communications pros can utilize on behalf of a client in this critical stretch?

Our digital team just attended the Digital Media & Advocacy Summit where they discussed the latest trends in influencer marketing and AI in the advocacy space. Check out our new blog to see their key takeaways and join the conversation on these trending topics.

We are proud of our very own Director Cameron Smith for being named a “Rising Star” by PR News in their Top Women of the Year Awards! Read more to learn how Cameron’s leadership and dedication make her an asset to any client and our firm.

We sat down with Michael Stwarka, our newest Vice President to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.

Every election, lofty promises are made to address voters’ issues. The president’s State of The Union or a governor’s State of the State is an opportunity to reach constituents and provide a yearly status report on how they are delivering on their promises.

We are proud of our Herald Group team members and the impressive wins they secure for our clients on a daily basis. We are thrilled to announce some well-deserved promotions across all levels at The Herald Group.

Today The Herald Group announced Bill Bertles has joined the firm as partner on its executive team. He will lead the firm’s business development efforts. Bertles comes to The Herald Group following a 25-year tenure growing a public affairs firm into a global communications agency.

THG’s latest hire, Senior Director McLaurine Pinover, loves working in the public affairs arena due to the ability to shape public opinion and inform key stakeholders on pressing issues. We invite you to take a moment to get to know McLaurine through our latest blog.

The Herald Group is excited to announce that our very own Senior Digital Director, Sharon Copeland has won PR News’ prestigious People of the Year Award. Sharon was nominated for the PR Digital Disruptor category due to her innovative and creative digital skills that she utilizes not only for our firm but for our clients.

The Herald Group’s Kevin Manning recently joined a panel discussion hosted by The Fund for American Studies to discuss the importance of elevator pitches and networking. He outlined the basics of how to sell who you are to potential employers and peers. Read his guide to developing and executing a compelling pitch.

The Herald Group announces Partner Marc Brumer was recently named Bulldog PR’s Bronze Agency Leader of the Year. By embodying strong leadership qualities, inspiring those around him, and providing exceptional services to our clients, Marc’s receipt of this award is well-deserved.

We’re excited to introduce THG’s newest hire, Brooke Ainslie! She’s joining us as a Senior Associate with past experience in event production, grassroots initiatives, and more, which has allowed her to seamlessly integrate into the THG team. We recently sat down with her for a quick Q&A and invite you to get to know more about her here.

As a PR professional, effective writing means controlling the narrative and allowing the audience to take away the message you want them to. Check out our latest blog to read VP Ashley Pratte Oates’s top four tips for mastering the basics of PR writing.