Insights

Industry and Capability THG Digital Industry and Capability THG Digital

The “Surround Sound” Approach to Influencing Policymakers 

The Herald Group’s “Surround Sound” Approach shows how to move policy outcomes by reaching the right decision-makers with the right message at the right moment. Instead of chasing virality, it focuses on stakeholder mapping, cohesive messaging, and trusted third-party validators to surround policymakers and their staff across the channels they already use. The result is digital advocacy that feels credible, relevant, and impossible to ignore.

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Firm Updates Tasha Dobie Firm Updates Tasha Dobie

Built to Win: Our 20-Year Awards Journey

In celebration of The Herald Group’s 20th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.

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Q&A Tasha Dobie Q&A Tasha Dobie

Q&A: Meet Associate Riley Bean

We’re excited to introduce Riley Bean, our newest Associate! Riley is joining The Herald Group following roles in both the journalism and digital marketing industries. Read more about his story and what brought him to THG.

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Tasha Dobie Tasha Dobie

Driving Long-Term Advocacy: The Manufacturing Express Tour

Association of Equipment Manufacturers (AEM)’s Manufacturing Express Bus Tour wasn’t just a campaign, it became an award recognized, nationwide movement that The Herald Group was honored to partner in. With 80+ stops across 22 states, The Herald Group helped AEM turn a coast-to-coast tour into an enduring advocacy platform that captured attention, mobilized supporters, and was recognized for two national awards for strategic impact and creativity. This is what happens when smart digital strategy meets bold ideas.

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