The Herald Group’s “Surround Sound” Approach shows how to move policy outcomes by reaching the right decision-makers with the right message at the right moment. Instead of chasing virality, it focuses on stakeholder mapping, cohesive messaging, and trusted third-party validators to surround policymakers and their staff across the channels they already use. The result is digital advocacy that feels credible, relevant, and impossible to ignore.

We’re excited to welcome Vivekk Kakar as one of The Herald Group’s newest digital associates.

We’re excited to welcome Ben Cowlishaw as one of The Herald Group’s newest directors.

We’re excited to welcome Grace Sedlazek as one of The Herald Group’s newest associates.

We’re excited to welcome Mike Bushnell as one of The Herald Group’s newest Directors.

In celebration of The Herald Group’s 20^th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.

We’re excited to introduce Riley Bean, our newest Associate! Riley is joining The Herald Group following roles in both the journalism and digital marketing industries. Read more about his story and what brought him to THG.

Association of Equipment Manufacturers (AEM)’s Manufacturing Express Bus Tour wasn’t just a campaign, it became an award recognized, nationwide movement that The Herald Group was honored to partner in. With 80+ stops across 22 states, The Herald Group helped AEM turn a coast-to-coast tour into an enduring advocacy platform that captured attention, mobilized supporters, and was recognized for two national awards for strategic impact and creativity. This is what happens when smart digital strategy meets bold ideas.

After two decades of delivering winning results for our clients, The Herald Group continues to be a strategic and technological pioneer in public affairs. As we reflect on the past 20 years, it is important to acknowledge the values that have served as the pillars of this long record of success and continue to guide our firm’s approach and our culture.

At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional — they’re essential. Read more about why resilient, adaptive advocacy wins.

We’re excited to spotlight Tselmuun Zagdragchaa, who recently joined our accounting team! From D.C. tennis courts to thoughtful spreadsheets, she’s all about balance. Read more about her story and what brought her to THG.

As we celebrate The Herald Group’s 20^th anniversary, we have been reflecting on how we got here. Just two decades ago, the scrum of politics and policymaking inside the Beltway was very different.

The numbers are in. Streaming has officially overtaken broadcast and cable combined, now accounting for 44.8% of all U.S. TV usage vs. 20% for broadcast and 24% for cable according to Nielsen. This isn’t just a media shift—it’s a call to evolve our strategies. For public affairs professionals, this shift presents opportunities.  

At the University of Houston’s Energy Transition: Winds of Change symposium, it was clear that we are not in an energy transition, we are in the midst of an historic energy transformation that will be only possible through the partnership of public policy, industry and local communities.

We sat down with Andrew Thomas, our newest Senior Associate to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.

The Herald Group announced the appointment of Chuck Burgess as the firm’s EU-based Strategic Advisor. In this new position, Burgess will help THG clients pursue business opportunities and navigate policy and communications challenges on both sides of the Atlantic.