Cool blog (the Sphere). Cool people. Cool innovations. Cool creative works.

The Herald Group takes a customized, integrated approach with every client engagement, combining sound public affairs strategies with innovative tools and tactics. Please take a look at some our work:

Spilling the Beans: Meet Riley, our New Associate
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Spilling the Beans: Meet Riley, our New Associate

We’re excited to introduce Riley Bean, our newest Associate! Riley is joining The Herald Group following roles in both the journalism and digital marketing industries. Read more about his story and what brought him to THG.

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Driving Long-Term Advocacy: The Manufacturing Express Tour
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Driving Long-Term Advocacy: The Manufacturing Express Tour

Association of Equipment Manufacturers (AEM)’s Manufacturing Express Bus Tour wasn’t just a campaign, it became an award recognized, nationwide movement that The Herald Group was honored to partner in. With 80+ stops across 22 states, The Herald Group helped AEM turn a coast-to-coast tour into an enduring advocacy platform that captured attention, mobilized supporters, and was recognized for two national awards for strategic impact and creativity. This is what happens when smart digital strategy meets bold ideas.

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Our Path: How Six Core Values Navigated Two Decades of Impact
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Our Path: How Six Core Values Navigated Two Decades of Impact

After two decades of delivering winning results for our clients, The Herald Group continues to be a strategic and technological pioneer in public affairs. As we reflect on the past 20 years, it is important to acknowledge the values that have served as the pillars of this long record of success and continue to guide our firm’s approach and our culture.

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No Cause for Panic: Digital Advocacy in the iOS 26 Era
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No Cause for Panic: Digital Advocacy in the iOS 26 Era

At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional — they’re essential. Read more about why resilient, adaptive advocacy wins.

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Streaming Has Taken Over - Let’s Download
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Streaming Has Taken Over - Let’s Download

The numbers are in. Streaming has officially overtaken broadcast and cable combined, now accounting for 44.8% of all U.S. TV usage vs. 20% for broadcast and 24% for cable according to Nielsen. This isn’t just a media shift—it’s a call to evolve our strategies. For public affairs professionals, this shift presents opportunities.  

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The Herald Group Taps VP Katie Wright to Lead Growing Energy Practice
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The Herald Group Taps VP Katie Wright to Lead Growing Energy Practice

The Herald Group announced that Katie Wright has joined the firm as part of its leadership team and to head its growing energy practice. In this position, Wright will leverage her broad executive-level expertise in communications and public affairs to lead professional services teams across client accounts and help to further build out the firm’s federal, state, and international engagements.

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THG Announces 2025 Promotions
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THG Announces 2025 Promotions

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

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Five Key Advocacy Tactics for the Lame Duck Session
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Five Key Advocacy Tactics for the Lame Duck Session

The lame duck session provides special opportunities to reach decision-makers and make your messages heard loud and clear. The Herald Group’s latest blog highlights effective tactics for making an impact during the lame duck session and setting the stage for next year.

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Supercharging Your Digital Grassroots Advocacy Program
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Supercharging Your Digital Grassroots Advocacy Program

An effective digital grassroots campaign can be a critical element of a “surround sound” strategy that helps your issue break through the noise on Capitol Hill. VP Sharon Copeland shares three keys to bringing your programs to the next level.

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Congratulations to Ashley Pratte Oates – Named a “Mentor of the Year” by PR News’ People of the Year Awards!
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Congratulations to Ashley Pratte Oates – Named a “Mentor of the Year” by PR News’ People of the Year Awards!

We are thrilled to announce that Senior Vice President Ashley Pratte Oates has been named a Mentor of the Year by PR News' People of the Year Awards. This honor recognizes extraordinary leaders who guide and motivate those around them. Ashley’s mentorship has had a profound impact on all of the staff at The Herald Group, and we are so lucky to have her on our team.

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Breaking Through the Noise of Election Season
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Breaking Through the Noise of Election Season

Election season is once again in full swing, presenting one of the toughest times to break through and deliver an effective message on behalf of clients. Across the country and across demographics, when Americans turn on their TV or check their phone, they are bombarded with political content about the upcoming election. So what strategies exist that communications pros can utilize on behalf of a client in this critical stretch?

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