Podcast- Todd Van Etten on Optimizing Media for Maximum Impact

THG Partner, Todd Van Etten shares his expert insights on media optimization strategies to make the most impact in political and public affairs campaigns with Cross Screen Media CEO, Michael Beach on their Screen Wars podcast.

A lot has changed in the digital world over the past 15 years that Todd has lead teams and grown with the evolution of what digital can do. As an established thought leader in the political and public affairs digital space, Todd shares the story of how he got his start in DC, along with…

·      Best practices for assembling an effective media mix for different objectives

·      The importance of understanding your target audience and tailoring your message to their specific interests

·      The role data and analytics play in the optimization of media strategies to ensure success

Listen below: