THG Discusses Digital Tools and the 2016 Election Season

Last week I joined my friend Jim Eltringham to discuss new online tools for the 2016 election season and how recent changes by Facebook will make it easier for campaigns to target using big data.

During the discussion I highlighted Meerkat and Periscope, two apps we’ve successfully incorporated into our client work here at THG. I also covered how recent changes in Facebook make it an even better tool for campaigns to use in this election cycle, specifically its ability to upload voter targeting big data to allow for a more focused and cost effective ad campaign. You’ll also hear my thoughts on how the 2008 election changed digital strategy in campaigns, the role of social media in presidential debates, and my thoughts on Bernie Sanders.

Click here for the full conversation on the hilariously named “Crummy Little Podcast.”