In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.

We’re excited to introduce THG’s newest director, Ansley Bradwell! Find out what attracted her to DC and some of her favorite hobbies in our blog! With her previous experience in political communications and her passion for public affairs, she has already made a valuable addition to the team. We recently sat down for a quick Q&A and invite you to get to know her here.

Although the political landscape remains rapidly changing, as we move deeper in 2023, there are several trends worth watching. Vice President Kevin Manning dives into a handful of national trends, from scoping out the presidential candidate field to outlining what movement in congressional legislation may look like.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

THG took team building to the next level during our staff retreat in the Alleghany Mountains. Check out our newest blog to see why and how we spent three days strengthening our relationships and capitalizing on our learnings to better serve our clients, all while enjoying the beauty of the Fall!

The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Message testing is a critical way to gain an understanding of what is believed, said, or understood about a given topic. At The Herald Group, we often employ a variety of research strategies to help our clients understand these perceptions. If you’re considering taking the message testing plunge, here are 4 questions to get you started.

THG’s Todd Van Etten, Chief Digital Strategist and Sharon Copeland, Digital Director recently had the pleasure of participating in a panel conversation centered around how to best anticipate and mitigate challenges in the digital advertising space this campaign season. We invite you to check out their top 5 takeaways, here!

At The Herald Group, we are continually proud of our team’s ability to develop, execute, and win some of the most critical policy and issue advocacy campaigns. We are also excited to announce the promotion of several of our teammates, recognizing their exceptional contributions to the firm and our clients. Join us in congratulating them on their achievements!

From welcoming new members to the THG team, to celebrating countless milestones among our staff like weddings, houses, pets, and babies, the memories of the past year make us hopeful for the one to come. We’re excited about the possibility of being back together in person with you and our entire team in the new year. Until then, we wish you a wonderful and safe Thanksgiving.

Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.

We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

At The Herald Group’s founding 16 years ago, our founders noted a common theme: clients and communications professionals either overvaluing the wrong projects and undervaluing the right strategies and tactics. That’s why at THG our clients don’t confuse activity for progress, neither do we. THG Co-Founder and Partner, Taylor Gross recently outlined the phrase’s significance in our latest blog and you won’t want to miss it.

We are proud to celebrate THG SVP Marc Brumer, a top communicator known in Washington for his tenacity and proven track record of crafting, leading, and winning some of the highest-profile public affairs and advocacy campaigns who has been awarded a 2021 Stevie Award for Communications Professional of the Year. Marc’s 15+ years of experience working on political campaigns and Capitol Hill gives him a unique perspective to help win the toughest public policy debates. Help us congratulate him on this well-deserved achievement.

Please help us welcome Steven Smith, our newest Senior Director, to the THG team. From Capitol Hill to Dupont Circle, Steven loves all things Washington, DC. Take a moment to learn more about Steven and what drew him to The Herald Group in our latest blog.

Building strong relationships with the patient community from the start enables patients to provide their perspective throughout a communications campaign. Be sure to find out how patient perspectives are being integrated into key decision-making in our newest blog.

The Herald Group’s Chief Digital Strategist, Todd Van Etten’s newest blog provides insight on how the world of digital advocacy transformed in response to recent events— ranging from COVID-19 to platform limitations. Be sure to find out how our altered approach to digital advocacy allowed us to achieve our clients’ goals over the last year.

Over the past year THG has given teams and individuals the personal support that helps us maintain camaraderie and a sense of community. While we know that working from home can take a toll, these three tips from THG Director, Caroline Ponseti, can help care of yourself while working from home.

Effectively communicating a narrative or messaging takes a certain set of skills. In our latest blog, we outline the knowledge and skillset needed in order to be an effective communications strategist.