Capabilities

Research. Strategy. Technology. Measurement.

Every capability you need to move policy, protect brand reputation, and win the campaigns that matter.

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Overview of the Hub Group's diverse capabilities and services offered to clients and partners.

The Herald Group provides all the pieces of today’s complicated advocacy puzzle.

The full-scale capabilities of a large public relations agency with the attention to detail of a nimbler specialized public affairs firm. The technological curiosity of a digital incubator with the sound strategic experience of tested political operatives. The field network to engage locally across the political spectrum and the global reach to impact international debates. And the ability and people to leverage all of this into effective and efficient advocacy and public affairs campaigns.

WHAT WE DO

Innovative Strategies +
Extensive Capabilities

THG helps organizations define, refine, and advance corporate narratives that shape how key stakeholders understand their mission, values, and impact. Through integrated public affairs and strategic communications campaigns, we turn those narratives into action, influencing policy conversations, building credibility, and driving measurable outcomes.

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    AI & Analytics

    Turn intelligence into advantage.

    We combine artificial intelligence with deep public affairs expertise to uncover insights faster, identify the right audiences with greater precision, and ensure your narrative shows up where decisions are being made — including AI answer engines your opponents are already optimizing for.

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    Creative Services

    Built for public affairs. Designed to win.

    We build the visual and content infrastructure that makes campaigns impossible to ignore — from brand identity and websites to video, paid media creative, and executive-ready collateral, all purpose-built to reinforce your message.

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    Coalition Management

    Strength in numbers. Power in alignment.

    We identify, recruit, and manage coalition partners around a shared message — turning a scattered group of allies into a unified, credible voice that carries more weight with lawmakers than any single organization could alone.

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    Corporate Communications

    Shape the narrative. Control the conversation.

    We help organizations communicate clearly and credibly across every moment — from crisis response to long-term reputation building. Our work spans media relations, op-eds, press materials, and executive media training.

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    Comprehensive Digital Advocacy

    Reach the right people. Move them to act.

    We build and execute full-service digital strategies that turn online audiences into real-world advocates — spanning paid media, audience development, and real-time risk monitoring.

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    Earned Media & Media Relations

    Make the news. Don't just watch it.

    We build reporter relationships and pitch strategies that land your story on the outlets and in the formats that matter most — turning a single placement into sustained, credible coverage across the news cycle.

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    Grasstops Mobilization

    Engage the voices decision-makers already trust.

    We identify and mobilize business, community, and political leaders whose credibility carries weight with lawmakers—turning trusted local voices into advocates through in-district meetings, earned media, and targeted outreach tied to key legislative moments.

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    Grassroots Advocacy

    Activate and apply real pressure.

    We organize constituents or stakeholders into a coordinated force that legislators can't ignore—building call and email campaigns, town hall turnout, and petition drives that convert public sentiment into direct pressure on the officials who matter.

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    Litigation Communications

    Protect your reputation. Win the public case.

    We work alongside your legal team at every stage — developing positioning, preparing executives for media, managing social monitoring, and deploying third-party allies through earned media from the first filing to the final verdict.

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    Mergers & Acquisitions

    Protect the deal. Control the narrative.

    We manage the communications risk of a transaction from rumor to close, aligning employee, investor, regulator, and media messaging so the deal story stays yours to tell, even under scrutiny.

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    Social Media & Influencers

    Own the conversation where it happens.

    We build always-on social strategies and influencer partnerships that put your message directly in front of the audiences shaping public opinion — with content built for the platform, not repurposed from somewhere else.

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    Third-Party & Advocacy Development

    Build the coalitions that make your case.

    Our Strategic Alliances team identifies, recruits, and manages third-party validators and key opinion leaders — forming coalitions, maintaining message discipline, and building relationships that strengthen every future campaign.

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COMMUNICATIONS + PUBLIC AFFAIRS

The Herald Group Advantage

The Herald Group delivers winning campaigns through a focused approach to policy and regulatory outcomes, backed by deep expertise in complex industries and fully integrated strategy and operations.

Institutional Depth

We've fought and won campaigns across administrations, cycles, and crises. That depth of experience means we rarely face a situation we haven't navigated before.

Technology-Forward Practice

From the rise of digital media to the AI revolution, we've integrated emerging tools into every stage of our work—research, message development, audience targeting, and real-time campaign optimization.

Bipartisan by Design

Our team's bipartisan composition isn't a selling point. Our team has a structural advantage that opens doors others can't reach.

Two Decades of Experience

Since our founding, we've guided corporations, associations, and coalitions through the most consequential policy battles in Washington and beyond.

Institutional Depth

We've fought and won campaigns across administrations, cycles, and crises. That depth of experience means we rarely face a situation we haven't navigated before.

Technology-Forward Practice

Bipartisan by Design

Two Decades of Experience

From the rise of digital media to the AI revolution, we've integrated emerging tools into every stage of our work—research, message development, audience targeting, and real-time campaign optimization.

Our team's bipartisan composition isn't a selling point. Our team has a structural advantage that opens doors others can't reach.

Since our founding, we've guided corporations, associations, and coalitions through the most consequential policy battles in Washington and beyond.