Capabilities

The Herald Group provides all the pieces of today’s complicated advocacy puzzle.

The full-scale capabilities of a large public relations agency with the attention to detail of a nimbler specialized public affairs firm. The technological curiosity of a digital incubator with the sound strategic experience of tested political operatives. The field network to engage locally across the political spectrum and the global reach to impact international debates. And the ability and people to leverage all of this into effective and efficient advocacy and public affairs campaigns.

 
 

Strategic Communications

Communicating clearly, credibly, and consistently to shape public perception and influence outcomes.

  • Media materials: press releases, kits, infographics

  • Op-eds, letters to editors

  • Media engagement strategy, outreach, and placement

  • Crisis communications

  • Litigation communications

  • Media training

Comprehensive Digital Advocacy

Integrated digital strategy to influence opinion, mobilize action, and drive measurable impact.

  • Comprehensive digital advocacy strategy

  • Full service creative and website development

  • Audience development, advanced data and analytics

  • Managed paid promotion across digital, print, television and OOH

  • Digital monitoring, online listening, and risk mitigation

Grassroots & Grasstops

Mobilizing real people to deliver authentic, persuasive advocacy at every level.

  • 50-state field team for local intelligence and mobilization

  • Recruit and activate local grasstops (business and community leaders, local elected officials, political allies)

  • In-district meetings, intercepts, events, earned media

  • Identify, educate, and activate higher-volume audiences

  • Internal and external stakeholder management programs

  • High-volume advocacy emails, patch-thru calls, and social media activation

Public Affairs & Issues Management

Guiding strategy and execution in complex policy and regulatory environments.

  • Hands-on senior executive campaign leadership

  • Real-time analytics

  • Ongoing messaging and tactical optimization

  • Flexible integration into each client’s operations

Third Party & Advocacy Development

Building coalitions and partnerships that elevate your voice and expand your reach.

  • Dedicated Strategic Alliances Team

  • Strong relationships with the leadership and staff of dozens of third-party organizations across the political spectrum

  • Third-party and Key Opinion Leader (KOL) identification, recruitment, and relationship management

  • Coalition development, including legal formation

  • Ensure message and campaign discipline and real-time reporting to enhance overall value and effectiveness of client programs

Message & Opinion Research

Crafting narratives built on data, tested for impact, and optimized for results.

  • Surveys and opinion research

  • Message development, testing, and optimization

  • Branding

  • Web and social content

  • One-pagers, fact sheets, white papers, and other collateral

  • Mobilization content including letters to policymakers

  • Video and podcast production