Capabilities

Once we’ve developed an overarching strategy, we deploy the best coordinated tactics to execute it. 

The Herald Group provides all the pieces of today’s complicated advocacy puzzle.

The full-scale capabilities of a large public relations agency with the attention to detail of a nimbler specialized public affairs firm. The technological curiosity of a digital incubator with the sound strategic experience of tested political operatives. The field network to engage locally across the political spectrum and the global reach to impact international debates. And the ability and people to leverage all of this into effective and efficient advocacy and public affairs campaigns.

Overview of the Hub Group's diverse capabilities and services offered to clients and partners.

 What we do

Innovative Strategies + Extensive Capabilities

  • Strategic Communications

    Communicating clearly, credibly, and consistently to shape public perception and influence outcomes.

    • Media materials: press releases, kits, infographics

    • Op-eds, letters to editors

    • Media engagement strategy, outreach, and placement

    • Crisis communications

    • Litigation communications

    • Media training

  • Comprehensive Digital Advocacy

    Integrated digital strategy to influence opinion, mobilize action, and drive measurable impact.

    • Comprehensive digital advocacy strategy

    • Full service creative and website development

    • Audience development, advanced data and analytics

    • Managed paid promotion across digital, print, television and OOH

    • Digital monitoring, online listening, and risk mitigation

  • Public Affairs & Issues Management

    Guiding strategy and execution in complex policy and regulatory environments.

    • Hands-on senior executive campaign leadership

    • Real-time analytics

    • Ongoing messaging and tactical optimization

    • Flexible integration into each client’s operations

  • Grassroots & Grasstops

    Mobilizing authentic voices to influence decision-makers at every level.

    • 50-state field network for intelligence and activation

    • Recruit and engage business, community, and political leaders

    • In-district meetings, events, earned media, and direct advocacy

    • Large-scale audience mobilization via email, calls, and social

    • Rapid-response activation aligned to legislative and regulatory moments

  • Third-Party & Advocacy Development

    Building coalitions that expand reach and reinforce credibility.

    • Strategic Alliances team with cross-spectrum relationships

    • Identify, recruit, and manage third-party and KOL partners

    • Coalition formation and governance support

    • Message discipline, coordination, and real-time reporting

    • Long-term relationship building that strengthens future campaigns

  • Message & Opinion Research

    Crafting narratives built on data, tested for impact, and optimized for results.

    • Surveys and opinion research

    • Message development, testing, and optimization

    • Mobilization content including letters to policymakers

  • Creative Services

    Built for public affairs. Designed to win.

    • Brand identity systems and campaign visual frameworks

    • Websites, landing pages, and digital experience design

    • Video, motion graphics, and paid media creative

    • One-pagers, fact sheets, social content, and executive-ready collateral

    • Creative strategy and concept development aligned to campaign goals

  • Litigation Communications

    Crafting clear, credible, and coordinated communications that strengthen your legal strategy and shape public perception.

    • Positioning, message development, and scenario planning at every stage of litigation

    • Development of materials for all media cycles before, during, and after the case

    • Media training for legal team and company executives

    • Social media monitoring and engagement

    • Public opinion research and brand reputation assessment

    • Identifying and engaging third-party allies through earned media and other opportunities

Integrated Intelligence

Proprietary research, audience data, field insights, and media expertise—spanning both traditional and digital channels.

The Herald Group Advantage

The Herald Group delivers winning campaigns through a focused approach to policy and regulatory outcomes, backed by deep expertise in complex industries and fully integrated strategy and operations.

Policy Insight

Deep understanding of regulatory and legislative landscapes

Influence & Access

Strong relationships with third-party organizations, key opinion leaders, and policy influencers across the political spectrum.