Capabilities
Once we’ve developed an overarching strategy, we deploy the best coordinated tactics to execute it.
The Herald Group provides all the pieces of today’s complicated advocacy puzzle.
The full-scale capabilities of a large public relations agency with the attention to detail of a nimbler specialized public affairs firm. The technological curiosity of a digital incubator with the sound strategic experience of tested political operatives. The field network to engage locally across the political spectrum and the global reach to impact international debates. And the ability and people to leverage all of this into effective and efficient advocacy and public affairs campaigns.
WHAT WE DO
Innovative Strategies + Extensive Capabilities
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Strategic Communications
Shape the narrative. Control the conversation.
We help organizations communicate clearly and credibly across every moment — from crisis response to long-term reputation building. Our work spans media relations, op-eds, press materials, and executive media training.
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Comprehensive Digital Advocacy
Reach the right people. Move them to act.
We build and execute full-service digital strategies that turn online audiences into real-world advocates — spanning paid media, audience development, and real-time risk monitoring.
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Public Affairs & Issues Management
Navigate complexity. Deliver results.
Senior executives lead every engagement, bringing hands-on leadership to complex policy and regulatory environments — with real-time analytics and direct integration into your operations.
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Grassroots & Grasstops
Mobilize the voices that matter most.
Our 50-state field network recruits and engages business, community, and political leaders — turning them into credible advocates through in-district meetings, earned media, and large-scale digital mobilization aligned to legislative moments.
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Third-Party & Advocacy Development
Build the coalitions that make your case.
Our Strategic Alliances team identifies, recruits, and manages third-party validators and key opinion leaders — forming coalitions, maintaining message discipline, and building relationships that strengthen every future campaign.
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Message & Opinion Research
Know what works before you say it.
Through surveys, opinion research, and rigorous message testing, we develop narratives proven to move your target audiences — then arm advocates with optimized content, talking points, and mobilization materials.
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Creative Services
Built for public affairs. Designed to win.
We build the visual and content infrastructure that makes campaigns impossible to ignore — from brand identity and websites to video, paid media creative, and executive-ready collateral, all purpose-built to reinforce your message.
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Litigation Communications
Protect your reputation. Win the public case.
We work alongside your legal team at every stage — developing positioning, preparing executives for media, managing social monitoring, and deploying third-party allies through earned media from the first filing to the final verdict.
The Herald Group Advantage
The Herald Group delivers winning campaigns through a focused approach to policy and regulatory outcomes, backed by deep expertise in complex industries and fully integrated strategy and operations.
Integrated Intelligence
Proprietary research, audience data, field insights, and media expertise—spanning both traditional and digital channels.
Policy Insight
Deep understanding of regulatory and legislative landscapes
Influence & Access
Strong relationships with third-party organizations, key opinion leaders, and policy influencers across the political spectrum.