Meet Our Team

Director

Russell joined The Herald Group in June 2022. Prior to joining THG, Russell worked for a Hartford based lobbying firm as a Legislative Assistant, managing the firm’s bill tracking system and client communications. He also spent time helping Veterans navigate the VA claims process while serving as a Claims Advocate for a Rhode Island based Veterans’ law firm and worked briefly at the Quinnipiac University Poll as an Interviewer.

Russell graduated from Connecticut College in 2019 with a Bachelor of Arts in Government and Environmental Studies. While there, he gained experience as an intern for the Office of the Attorney General in Connecticut and was also a member of the Cross Country and Track teams. Outside of work, he continues to enjoy distance running.

Education
Connecticut College

Hometown
Cheshire, CT

Account Manager

As an Account Manager at the firm, Brooke assists in developing public affairs strategies, analyzes news clips, and aids in securing compelling media placements that benefit her clients' objectives. Brooke helps clients navigate complex policy landscapes and effectively communicate their messages to key stakeholders. Her dedication to strategic thinking, research-driven insights, and innovative communication approaches makes her a valuable team player.

Prior to THG, Brooke worked at a public relations agency, where she specialized in fostering grassroots initiatives, event management, and executing award-winning public relations campaigns. She gained valuable experience in crafting effective messaging and engaging target audiences to drive meaningful change.

Brooke graduated from James Madison University with a B.A. in Political Science and Communication Advocacy Studies, and a minor in Political Communications.

Education
James Madison University

Hometown
Virginia Beach, VA

Associate

Riley joined the Herald Group in April 2025 following roles in both the journalism and digital marketing industries.

With a love of writing, media and current events, Riley started his career as a digital producer for CBS affiliate, Live 5 News, in Charleston, SC. While there he covered COVID, the eventful summer of 2020, and many local developments in the Lowcountry. Following his role there, Riley started at ClickWorx, a digital marketing firm in New York City, where he specialized in Google search and display ads.

Utilizing these experiences and interests, Riley is excited to help clients build the right strategy to target the right people with the right message.

Education
Sewanee: The University of the South

Hometown
New York City

Partner

William M. “Bill” Bertles, III., a partner at The Herald Group, drives business development and revenue through his deep expertise in the intersection of public policy and business. With over two decades of experience, he crafts tailored advocacy, PAC, and public affairs campaigns that resonate with audiences and influencers, facilitating impactful connections for clients.

Formerly a Partner and Senior Vice President at DDC Public Affairs, Bill excelled in forming strategic alliances with industry influencers, elevating the firm’s profile and enhancing brand visibility. Through comprehensive analyses of public policy and regulatory landscapes, he provided clients with invaluable insights into legislative trends, potential challenges, and advocacy opportunities, fostering strong relationships with key stakeholders across various sectors.

Bill’s commitment to thorough policy analysis, coupled with his adeptness in garnering media coverage and organizing speaking engagements, amplifies visibility for clients’ advocacy initiatives. Continuously refining strategies through regular assessments and data-driven optimizations, he remains a forward-thinking leader in the dynamic realm of public affairs.

Bill lives in Alexandria, VA with his wife and two children.

Education
Washington College

Hometown
Alexandria, VA

Chief Client Services Officer

Becky Boles is a seasoned communications and public affairs strategist with over two decades of experience helping organizations enhance and protect their reputations. She specializes in developing and executing award-winning campaigns integrating strategic messaging, digital and earned media, and thought leadership initiatives.

Throughout her career, Becky has led global teams supporting Fortune 100 companies, trade associations, and nonprofit organizations, working with industry leaders such as McDonald’s, Verizon, Dow Chemical, Lenovo, the Association of Equipment Manufacturers (AEM), the Consumer Technology Association (CTA), Bechtel, and SC Johnson.

Before joining The Herald Group, she held leadership roles at top global PR firms, including Weber Shandwick, Golin, and APCO Worldwide. As Managing Director at CRAFT, a digital agency, she led client services, business development, and team management.

Becky earned her Bachelor of Arts in journalism and communications from Creighton University.

Education
Creighton University

Hometown
Madison, NE

Senior Director

Ansley Bradwell is a Senior Director at The Herald Group. She is an experienced and effective communicator with over five years of expertise in official spokesperson roles for the government and nonprofit organizations.

Before joining The Herald Group, Ansley served as Press Secretary for US Senator Marco Rubio of Florida. As Press Secretary, Ansley developed messaging strategies and managed relationships with members of the national media, national news outlets, and outlets within Florida’s ten media markets.

Prior to her time on Capitol Hill, Ansley was the Deputy Press Secretary for Americans for Prosperity, where she worked with digital, creative, and grassroots teams to develop media strategies. Ansley also worked as a Communications Associate for The LIBRE Initiative, managing communications for six state chapters (CO, NM, AZ, VA, NC, GA).

Ansley graduated from the University of Virginia with a Bachelor of Arts in Foreign Affairs and Spanish.

Education
University of Virginia

Hometown
Milton, GA

Vice President

Robert Brooks is a Vice President at The Herald Group. In this role, he has successfully led some of the most complex public affairs campaigns across a variety of industries. With a strong record in both strategy development and tactical execution, Robert brings a disciplined, results oriented approach to every engagement. 

Since joining The Herald Group, Robert has helped a wide range of clients navigate complex policy and regulatory challenges by delivering communications strategies tailored to client goals both big and small. His ability to translate complex policy into compelling and easy to understand narratives, along with his knowledge of how to leverage the right tactics to reach the right audiences at the right time has made him a trusted advisor to clients ranging from trade associations to Fortune 500 companies. 

Before joining The Herald Group, Robert served multiple roles in the House Oversight and Government Reform Committee. In these roles, he developed policy briefs, supported committee hearings, managed legislative activity on the House floor, and coordinated workflows between the committee’s legislative and press offices. He also gained early experience in congressional communications as a Press Intern for the House Veterans Affairs Committee.  

Robert is a graduate of Rhodes College in Memphis, TN, where he earned a B.A. in Political Science and International Affairs, with a minor in Business and Commerce.

Education
Rhodes College

Hometown
Atlanta, GA

Partner

Marc Brumer is a seasoned strategic communications professional who brings over 15 years of experience working on campaigns and on Capitol Hill. As Partner at The Herald Group, Marc uses his political and communications experience to help clients develop and implement winning public affairs campaigns that achieve successful policy outcomes.

Before joining The Herald Group, Marc served as Communications Director for U.S. Senator Kirsten Gillibrand of New York. In that role, he served as chief messaging strategist and on-the-record spokesman, managing relationships with members of the national media, beltway press and news outlets across the country. Marc also led the office’s strategic communications efforts to successfully pass bipartisan legislation providing permanent health care for the 9/11 first responders suffering from illnesses caused by the toxins at Ground Zero.

Prior to that Marc worked at the Democratic Congressional Campaign Committee where he advised members of congress and candidates running in the most competitive House districts in the country.

Marc also served as spokesman for former Congressman Dan Maffei who represented Upstate New York and he was an aide on Governor Andrew Cuomo’s campaign for Attorney General. Marc has also held positions in New York City government, at a Manhattan-based boutique political consulting firm and at a leading national non-profit organization that advocates for civil rights.

Marc holds a Master of Arts in Elections and Campaign Management and a Bachelor of Arts in Political Science, both from Fordham University in New York City.

Education
Fordham University

Hometown
Seymour, CT

Career Highlighs
Communications Director, Sen. Kirsten Gillibrand

Democratic Congressional Campaign Committee

Strategic Advisor, European Union

Chuck advises senior executives and Boards of Directors on strategic communications, investor relations, media relations and M&A communications in a broad range of industries, including transportation, technology, healthcare, real estate, consumer products and manufacturing. He has managed communications for more than 150 friendly and hostile transactions totaling over $550 billion and has led scores of significant special situations, including bankruptcies and restructurings, shareholder activism defenses, proxy fights and crisis assignments. He also serves as an ongoing advisor to corporate management teams and Boards of Directors on issues of enterprise risk management, corporate reputation and thought leadership. His clients have included leading companies in the Fortune 500, CAC 40, DAX 30 and FTSE 100.

Before founding Burgess Advisors, Chuck served as President of Abernathy MacGregor (now H/Advisors Abernathy), one of the world’s leading financial and strategic communications consulting firms. Then based in New York, he was a member of Abernathy MacGregor’s executive committee, which had responsibility for the firm’s strategic direction and day-to-day operational management. He also served as a board member of AMO, a global partnership of corporate and financial communications consultancies in Europe, Asia and the Americas.

Prior to joining Abernathy MacGregor in 1994, Chuck focused on media and investor relations at Ogilvy Adams & Rinehart, where he advised financial services clients such as Deutsche Bank, New York Life, Chemical Bank and FGIC. Previously, he served in the press office of Senator John Warner.

Chuck is an honors graduate of Georgetown University with a B.A. in English and has attended the Executive Education Program of The Wharton School at the University of Pennsylvania.  He is also Chairman Emeritus of VIP Community Services, a New York-based not-for-profit organization that provides integrated medical, behavioral health, housing and wrap-around services to individuals in the Bronx and surrounding communities.

Education
Georgetown University, The Wharton School at the University of Pennsylvania

Hometown
Norfolk, VA

Senior Associate

Caitlin graduated from Penn State University in May of 2021 with a B.A. in Media Studies and a minor in Digital Media Trends and Analytics. Her previous experience includes interning at a small public policy firm in Washington, D.C.

Education
Penn State University

Hometown
Silver Spring, MD

Director

Mike joined The Herald Group in July 2025. Before joining THG, Mike spent four years at a public affairs firm, building and implementing advocacy and reputation enhancement campaigns for corporate and nonprofit clients.

Mike also has years of experience as a communications leader for major events and initiatives, having worked for both a high-profile education consortium and the trade association that hosts the Washington, D.C. Auto Show.

Mike can be found outside of work enjoying Maryland's many parks and trails with his wife and dog, or flailing on the golf course. He is a loyal fan of the Washington Wizards and the University of Missouri's sports teams, which have taught him the importance of staying positive even amidst relentless adversity.

Education
University of Missouri

Hometown
Silver Spring, Maryland

Associate

Tess is an Associate at The Herald Group joining the firm as a Fellow in July 2024. Prior to returning as a Fellow, Tess interned for THG in January 2024. As an Associate, Tess creates personalized communications content for a wide range of client industries.

Before joining THG, Tess interned for the National 4-H Council where she led civic engagement programming. She also spent many summers as a counselor at Camp Seafarer in North Carolina.

Tess graduated from Miami University in May 2024 with a BA in Diplomacy and Global Politics and an MA in Political Science.

Education
Miami University

Hometown
Bethesda, Maryland

Vice President

Sharon Copeland has worked in various digital roles since 2014 supporting and training political, grassroots, and corporate groups. As a Vice President at The Herald Group, Sharon helps clients communicate strategic messages with key audiences online. She loves working to understand the mission of a client, identify what tactics will work, and efficiently educate and activate people to reach the client’s goals.

Before joining The Herald Group, Sharon worked as a Digital Marketing Strategist for Americans for Prosperity. She provided grassroots field teams across the country with holistic digital campaigns, utilizing social media, email, websites, and advertising campaigns to reach legislative, advocacy, event, and community objectives. She also worked for Generation Opportunity driving digital outreach and grassroots campaigns in Alaska, Colorado, Louisiana, and Virginia. In both of these roles, she enjoyed working with individuals from various communities and backgrounds, helping them make their voices heard, and advocate for freedom in their state capitols and in Washington.

Sharon was born and raised in Palmer, Alaska where she got to experience salmon fishing in the summer and skiing and snowboarding in the winter. She graduated from Grove City College with a major in Political Science and a minor in Economics. During her time in college, she had the opportunity to work as a research fellow under Dr. Paul Kengor during school and intern in DC and AK congressional offices during her summers.

When she’s not digging into the seemingly endless possibilities with digital communications, she enjoys painting, DIY projects, and exploring new places both around the world and in her DC backyard.

Education
Grove City College

Hometown
Palmer, AK

Director

Ben Cowlishaw joined The Herald Group in August 2025. He is a skilled communicator and sharp writer with strong political instincts formed over eight years in roles across public affairs disciplines.

Prior to joining THG, Ben worked on Capitol Hill as Speechwriter and Press Secretary for the House Committee on Appropriations, where he crafted and executed messaging strategies on federal spending priorities. Ben also brings years of experience shaping political and communications strategy for trade associations, including the National Association of Realtors and the U.S. Travel Association. He also worked for a Super PAC during the 2020 election cycle.

Ben got his start in communications with the Washington Capitals, where he worked as a Media Relations staffer while attending George Mason University. He graduated with a Bachelor of Arts in Government and International Politics.

Education
George Mason University

Hometown
Coppell, Texas

Associate

Madi graduated from Wofford College in May 2024 with a Bachelor of Arts in Government, concentrating in American Politics, and a minor in Sociology/Anthropology. Prior to becoming an Associate, Madi interned on Capitol Hill, where she gained valuable experience working on various legislative initiatives. She began her professional career on the Committee on Transportation and Infrastructure, where she assisted staff efforts and supported the Subcommittee on Coast Guard and Maritime Transportation.

Madi joined The Herald Group as a Fellow in December 2024 before transitioning into the role of Associate. Outside of work, Madi enjoys running, reading, and exploring new restaurants around DC.

Education
Wofford College

Hometown
New Smyrna Beach, Florida

Partner

Taylor Gross specializes in crisis communications, public policy battles and strategic media relations, having spent more than a decade assisting global corporations through mergers and acquisitions, providing strategic communications at the White House and helping clients navigate the unpredictable world of public policy battles.

Taylor specializes in taking complex issues and creating news coverage and story lines that explains the underlying motivations that drive public policy. Taylor also leverages his years as a White House spokesperson to train clients and teach them to deliver their strategic messages in a straightforward, effective way to break through the clutter.

Prior to co-founding The Herald Group, Taylor served as a White House spokesman in the Bush Administration. He previously served as a member of the President-elect’s Official Transition Office, working as Attorney General Designate John Ashcroft’s spokesman and as a member of the 2000 George W. Bush for President Campaign team where he served as the media coordinator for all southern states. Following the election, Taylor spent the next 34 days in Florida during the historic recount effort to provide counsel on national media strategy.

In addition, Taylor has served as Director of Radio Media for the 2000 Republican Convention in Philadelphia, PA, former U.S. Senator John Ashcroft’s (R-MO) Deputy Communications Director, on the Bob Dole for President Campaign in 1996 and for U.S. Senator Fred Thompson (R-TN). Taylor also served in various capacities as a producer of nationally syndicated radio and television shows, including MSNBC’s “Equal Time.”

Taylor holds a Bachelor of Arts from The Citadel in Charleston, South Carolina.

Education
The Citadel

Career Highlights
White House Spokesman, Bush Administration

Southern States Media Coordinator, 2000 George W. Bush for President Campaign

Director of Radio Media, 2000 Republican Convention

Administrative Operations Manager

Julianne Haggerty joined The Herald Group in June 2019. She currently works as the Administrative Operations Manager, where she coordinates various office tasks and functions to ensure THG operations run smoothly day to day. Julianne is a native to the Washington, D.C. area, and she graduated from Rollins College with a Bachelor of Arts in education. Prior to The Herald Group, Julianne taught Pre-Kindergarten for ten years.

Education
Rollins College

Hometown
Bethesda, MD

Senior Associate

Wyatt Hamilton is a Senior Associate at the Herald Group, progressing from a Fellow at the firm in July 2023. In conjunction with the THG team, Wyatt works with clients to build personalized strategic communications content, research, and media monitoring across numerous policy areas.

Wyatt formerly worked as an Intern with THG in the summer of 2022. Moreover, he had the opportunity to work as a Substitute Teacher in the Winter of 2022 in the Steamboat Springs School District. In the summer of 2019, he interned as a Junior Legal Affairs Intern with Mark B. Author Law Firm.

Wyatt graduated from Washington and Lee University in May of 2023 with a B.A. in Business Administration and a Minor in Journalism and Mass Communications.

Education
Washington and Lee University

Hometown
Lynchburg, VA

Digital Director

Colin serves as the Digital Director at The Herald Group where he helps lead strategic digital advertising campaigns, online listening, and email advocacy efforts for an array of clients.

Since joining The Herald Group in 2020, Colin has played a pivotal role in shaping data-driven campaigns that effectively target key stakeholders.

Prior to joining The Herald Group, Colin gained valuable experience on Capitol Hill as a member of his hometown Congressman's team. There, he was responsible for overseeing the office's digital presence, from website management to email outreach and constituent communications, helping drive significant engagement with constituents.

His political experience also includes serving as a Field Representative on Congressman Don Bacon’s successful 2018 re-election campaign, where he helped implement grassroots outreach and on-the-ground operations. Colin has also spent time at the National Republican Congressional Committee (NRCC) and the office of former Nebraska Governor Pete Ricketts, where he further honed his expertise in political communications and digital strategy.

Colin graduated Highest Distinction from Nebraska Wesleyan University with a B.A. in Political Science with minors in Writing and Communication Studies.

Education
Nebraska Wesleyan University

Hometown
Bellevue, NE

Vice President

CC Jaeger is a Vice President at The Herald Group, where she assists clients with various campaigns by creating and implementing strategic communications initiatives.

Prior to joining The Herald Group, CC managed communications and social media at a major DC-based trade association. She also gained political communications experience through her internships with the U.S. House of Representatives and the Republican Party of Louisiana.

CC attended Louisiana State University and received a Bachelor of Arts in Mass Communications with a focus in Public Relations.

Education
Louisiana State University

Hometown
Marietta, GA

Career Highlights
Communications and Social Media, SCI Foundation

Digital Associate

Vivek works as a Digital Associate at The Herald Group, where he supports the development and execution of digital advertising campaigns and strategic communications initiatives for a range of public affairs clients. With a background in policy communications and brand strategy, he brings a sharp eye for narrative and a deep understanding of the policymaking landscape to each campaign.

Prior to joining The Herald Group, Vivek was the Director of Marketing & Strategy at Prolegis, a legislative intelligence platform used by congressional staff. In this role, he led a company-wide rebrand, managed cross-functional campaigns, and helped drive product adoption among Capitol Hill offices through tailored messaging and digital outreach.

His experience also includes work in political advertising at Middle Seat, where he developed aggressive fundraising and communications strategies while collaborating across email, texting, social, and digital teams to deliver high-impact campaigns for progressive candidates and advocacy organizations. Earlier in his career, Vivek served in the Office of Congresswoman Katie Porter, supporting Judiciary and Oversight Committee work through communications and research.

Vivek earned his B.A. in Public Policy from the University of California, Riverside and his Master of Marketing from the Owen Graduate School of Management at Vanderbilt University.

Education
Vanderbilt University - Owen Graduate School of Management

University of California, Riverside

Hometown
Irvine, CA

Senior Digital Associate

Malyia works as a Senior Digital Associate at The Herald Group. Prior to joining the company, Malyia worked as an Assistant Media Buyer primarily focusing on TV, radio, and digital buys for consumer goods companies.

During her time at Clemson, Malyia had the opportunity to complete two digital marketing internships at IMGE, learning the ins and outs of campaign based digital marketing efforts. Malyia graduated Cum Laude from Clemson University with a B.S. in Marketing and a minor in Brand Communications.

Education
Clemson University

Hometown
Vienna, VA

Controller

With over 10 years of experience in accounting and financial management, Allison serves as Controller at The Herald Group, where she oversees all aspects of accounting operations, financial reporting, internal controls, compliance, and payroll and benefits administration.

Throughout her career in corporate accounting, Allison has worked with both public and privately held companies, ranging from early-stage startups to large enterprises in a multitude of industries. This broad exposure has equipped her with a deep understanding of diverse accounting environments, enabling her to adapt quickly, implement best practices, and support scalable growth. Known for a consistent focus on operational efficiency, systems integration, and cross-functional collaboration, Allison plays a key role in driving financial health and supporting strategic growth at The Herald Group.

Outside of the office, Allison's main pursuits are skiing and travel. She was a member of the University of Virginia's club ski team.

Education
University of Virginia

Hometown
Vienna, VA

Vice President

Evan Lukaske is an accomplished strategist with more than a decade of experience at the highest levels of political and policy communications. As communications director to a U.S. senator and as a senior advisor on presidential, senatorial, gubernatorial, and congressional campaigns, Evan has provided strategic counsel and developed messages to shape public opinion effectively.

Most recently, Evan served as Communications Director for U.S. Senator Kirsten Gillibrand, where he led messaging and press strategy on major legislative accomplishments, including cryptocurrency and financial regulation, veterans' healthcare, military justice reform, 9/11 first responder benefits, and workplace protections. He served as national press secretary for Gillibrand’s presidential campaign and as a regional press secretary at the Democratic Congressional Campaign Committee during the historic 2018 election. Earlier in his career, Evan held communications roles on gubernatorial, congressional, and district attorney races, and began his career working for Congressman Steve Israel.

Evan Lukaske is an accomplished strategist with more than a decade of experience at the highest levels of political and policy communications. As communications director to a U.S. senator and as a senior advisor on presidential, senatorial, gubernatorial, and congressional campaigns, Evan has provided strategic counsel and developed messages to shape public opinion effectively.

Most recently, Evan served as Communications Director for U.S. Senator Kirsten Gillibrand, where he led messaging and press strategy on major legislative accomplishments, including cryptocurrency and financial regulation, veterans' healthcare, military justice reform, 9/11 first responder benefits, and workplace protections. He served as national press secretary for Gillibrand’s presidential campaign and as a regional press secretary at the Democratic Congressional Campaign Committee during the historic 2018 election. Earlier in his career, Evan held communications roles on gubernatorial, congressional, and district attorney races, and began his career working for Congressman Steve Israel.

University of Michigan

Hometown
Valley Stream, NY

Marketing and Business Development Coordinator

Coleman Martinson is a communicator and marketer with a B.A. in Business Journalism from Washington and Lee University. He has extensive experience in digital marketing, writing and reporting, as well as two Capitol Hill internships.

At The Herald Group, Coleman will focus on business development and marketing for the firm.

Prior to joining The Herald Group, he worked as a digital marketer on both the brand and agency sides, spanning organizations from a 500-person nonprofit to a two-person startup.

In college, he was the editorial intern at a business journal in his home state of Alabama and served as a Strategic Communications Intern at the U.S. Department of State.

Education
Washington and Lee University

Hometown
Huntsville, AL

Partner

Doug McGinn is a Partner and Co-Founder of The Herald Group. A veteran of the political and public affairs arenas, Doug brings a range of unique insights gained from senior campaign, legislative and private-sector executive positions. Doug currently lends his strategic counsel to a number of today’s leading corporations and industry associations, particularly in the energy, health care and technology sectors.

Doug combines his legislative and public affairs experience to create customized campaigns to combat a host of clients’ high profile public policy and regulatory challenges. Doug specializes in helping organizations influence positive perceptions across key audiences to support strategic goals.

Prior to co-founding The Herald Group nearly 20 years ago, Doug led a practice area of a leading global public affairs firm where he oversaw many of its national and international accounts. From executive positioning and crisis communications to media relations and coalition development, he developed, managed and executed numerous award-winning strategic communications and marketing programs.

Doug also previously served on the executive team of Rainmaker Public Relations and was a communications director and senior advisor to three Members of Congress, as well as serving on the staffs of former U.S. Representative and Presidential candidate Jack Kemp and former U.S. Secretary of Education William Bennett at Empower America, a nonprofit policy organization. Doug holds a Bachelor of Arts from the University of Kansas. He also was a Bryce Harlow Scholar as an MBA candidate at Johns Hopkins University.

Education
University of Kansas

Johns Hopkins University

Career Highlights
25 Years of Executive Agency Experience

Communications Director to Three Members of Congress

Professional Staff Member at Empower America

Member - The Economic Club of Washington

Senior Vice President

Jared Parks is an accomplished public affairs professional with more than a decade of experience in advocacy and government. As a Vice President at The Herald Group, Jared engages an extensive network of state, national, and international third party relationships to help clients build and manage winning coalitions and issue advocacy campaigns.

Most recently, Jared served as the Executive Director of Advocacy and Public Affairs at the U.S. Chamber of Commerce’s Global Innovation Policy Center (GIPC), a major division of the world’s largest business association. In this role, he was responsible for developing and implementing integrated advocacy strategies to advance the Chamber’s innovation-related priorities domestically and in key international markets.

To this end, Jared built and managed a global network of alliances, oversaw strategic communications, and developed innovative approaches to engage Capitol Hill and the Administration to move the needle on critical issues for the business community.

Jared also served in the George W. Bush administration as a politically-appointed legislative specialist to the Secretary of Commerce, where he focused on issues relating to trade, economic development, and immigration. He has also worked in government relations for clients in the financial services arena, and has experience working with political campaigns at the congressional and presidential levels.

Originally from Rhode Island, Jared earned his undergraduate degree as an honors program scholar at the George Washington University, where he studied international relations with a concentration in international economics.

Education
George Washington University

Hometown
Narragansett, RI

Senior Vice President

Ashley Pratte Oates is a Senior Vice President at The Herald Group. She brings to The Herald Group extensive experience in crisis communications, policy, strategic campaigning, traditional media, and brand reputation management for clients.

Prior to The Herald Group she was the Director of Media Relations & Public Affairs at the American Legislative Exchange Council (ALEC). Previously she served as the Director of Media Relations and consultant for Better For America during the 2016 presidential election. Prior to consulting for Better For America she was a Senior Political Reporter at LifeZette covering the 2016 presidential election and before that was the Vice President of Communications at FP1 Strategies where she managed a variety of nonprofit and corporate accounts.

She previously served as spokeswoman for Young America’s Foundation (YAF) the largest youth conservative organization in the country. Prior to working for YAF, Ashley served as executive director for Cornerstone Policy Research & Cornerstone Action, a prominent political action group in New Hampshire. Before her work at Cornerstone, Ashley served as project director and press assistant, and interim communications director to Congressman Frank Guinta (R-NH). She also worked on his congressional campaign in 2010.

Ashley has made frequent appearances on MSNBC, Fox News, Fox Business, and CBS News. She is also an opinion contributor for NBC Think. She has been published in The Washington Times, U.S. News & World Report, Washington Examiner, National Review and The Hill. She sits on the board of Republican Women for Progress and was named as one of Red Alert Politics’ 30 Under 30 in 2014 and named as one of Maverick PAC’s 30 Under 30 in 2017.

Ashley now resides in Washington, D.C. but is proud to call New Hampshire home. She graduated from Saint Anselm College with a Bachelor’s degree in Political Science and a minor in Communication.

Education
Saint Anselm College

Hometown
Manchester, NH

Career Highlights
Director of Media Relations & Public Affairs, American Legislative Exchange Council (ALEC)

Director of Media Relations, Better For America

Vice President of Communications, FP1 Strategies

Associate

David is an Associate at The Herald Group after joining the firm as a Fellow in July 2025. Prior to joining The Herald Group, David interned for Crossroads Strategies in July 2024.

David’s professional experience in Washington D.C. has enhanced his writing and research skills across diverse policy areas.

David attended the University of Mississippi where he received his Bachelor of Arts in Public Policy in May 2025. While attending the University, David was a member of the Lott Leadership Institute and the Sally McDonnell Barksdale Honors College. He also pursued his passion for writing as an Opinion Writer at The Daily Mississippian.

In his free time, he enjoys watching movies, playing guitar, going to concerts, and running on the National Mall.

Education
University of Mississippi

Hometown
Madison, MS

Senior Associate

Lily Reckford is a Senior Associate at The Herald Group, joining the firm as a Fellow in August 2023. Prior to joining the company, Lily interned with the public relations and client advisory teams at Jackson Spalding, primarily focusing on Delta Air Lines. Additionally, she gained policy experience as a housing and infrastructure intern at the Bipartisan Policy Center. Outside of work, Lily enjoys volunteering with Habitat for Humanity and cheering on the Tar Heels and Atlanta Braves.

A native of Atlanta, GA, Lily graduated with Highest Distinction from the University of North Carolina at Chapel Hill with a B.A. in Public Policy and minors in Business and History.

Education
University of North Carolina at Chapel Hill

Hometown
Atlanta, Georgia

Vice President

Trace Scruggs is a vice president at The Herald Group, where he provides strategic counsel and leads the development of integrated public affairs, issue advocacy, and communications campaigns for a broad range of clients.

Prior to joining The Herald Group, Trace served as a senior director at PLUS Communications, where he worked with Fortune 100 companies, industry trade associations, chambers of commerce, and national and state coalitions on message development, media relations, stakeholder engagement, and grassroots mobilization to advance their policy and public perception objectives. He also worked at the Edison Electric Institute, where he supported the development and implementation of strategic communications initiatives for the nation’s investor-owned electric companies.

He and his wife, Katie, reside in Falls Church, Virginia.

Education
University of Arkansas

Hometown
Little Rock, AR

Associate

Grace works as an associate at the Herald Group, having joined the firm in July 2025. Prior to that, she worked as an Executive Assistant to a political consultant, where she gained experience in political strategy, advocacy efforts, and legislative priorities. She also interned at Americans for Tax Reform, where she focused on state affairs. This built a foundation for her interest and expertise in various public policy portfolios -- particularly tax and economic reform.

Grace graduated from Villanova University in May 2023 with a B.A. in Political Science and a B.A. in Economics. Outside of the office, Grace enjoys running and cooking new meals with her friends. She is also a big fan of the Nats, the Capitals, and the New York Giants.

Education
Villanova University

Hometown
Basking Ridge, New Jersey

Senior Director

Cameron started her career working for the Committee on Oversight and Government Reform for the U.S. House of Representatives, handling administrative duties for the staff and assisting the Healthcare Subcommittee in research and oversight of federal agencies.

During Cameron’s remaining time on Capitol Hill, she gained additional legislative experience working as a Legislative Correspondent for Congressman William Timmons of South Carolina. In this role, she assisted legislative staff by creating policy memorandums, tracking legislation, and communicating policies with constituents, primarily concerning healthcare issues.

Cameron graduated from Wofford College as a Government Major with a Business Minor.

Education
Wofford College

Hometown
Spartanburg, South Carolina

Vice President

Steven Smith is a Vice President at The Herald Group. He is a Capitol Hill veteran with a decade of strategic communications and brand management experience, serving in six Congressional offices across all four U.S. time zones.

Most recently, he was a senior leadership staffer on the House Republican Conference serving as National Press Secretary. Under Conference Chair Liz Cheney, Steven was responsible for crafting and coordinating messaging strategy for the 200+ members of the House GOP Conference.

Prior to that, Steven served as Communications Director for Congressman French Hill of Arkansas where he guided communications for the launch of the House FinTech Task Force, House Artificial Intelligence Task Force, and House Entrepreneurship Caucus. Before that, Steven served as Communications Director for House Foreign Affairs Committee Chairman Ed Royce of California. Steven built and executed messaging and media strategies to move the needle in policy debates for Chairman Royce’s wide portfolio of legislative priorities, with a specific focus on financial services. Steven also served as a Staff Assistant for Speaker of the House John Boehner in his leadership office.

A native of Cincinnati, Ohio, Steven is a proud graduate of Indiana University’s Kelley School of Business with a degree in Marketing.

Education
Indiana University

Hometown
Cincinnati, Ohio

Partner

As a Partner at The Herald Group, Tom is a member of the Executive Committee, bridging the traditional COO and CFO roles. He focuses on day to day oversight of the firm’s operations and client team composition. He manages staff utilization and development, with an eye on continued investments in people and capabilities focused on the smart growth of the firm.

Previously, Tom served as CFO at Bungalow LLC, better known as SCOUT, where he served on the Executive Team as a financial and business improvement leader. He managed all financial planning and analysis functions for the rapidly-growing company, while his focus included forecasting, cash flow management and compensation plans, as well as leading the budgeting process for 5 business units.

Prior to that, Tom served as Chief of Staff and Vice President of Finance for New Media Strategies, working directly with the CEO and fellow Management Team members in developing the company’s operational strategy and priorities to drive aggressive sales and EBITDA growth. He led the personnel planning and workforce management functions while maintaining oversight of all financial aspects of the company. His tenure culminated with a sale of the firm to a publicly traded company.

Earlier in his career, Tom worked in the government affairs and regulatory office for an emerging telecom company, working closely with the management team to finance and drive rapid expansion of the company, while serving as a liaison to both Capitol Hill and the FCC.

Tom received his Bachelor of Science in Business Administration from Washington and Lee University, and in his spare time enjoys live music, fishing, and playing a wide variety of sports.

Education
Washington and Lee University

Hometown
Summit, NJ

Senior Associate

Sallie graduated from Washington and Lee University in May 2023 with a B.A. in Politics, with a focus on American government, and a minor in Law, Justice, and Society.

Prior to becoming a Senior Associate, Sallie was an intern at The Herald Group in the summer of 2022 and returned for a fellowship in June 2023. Through those experiences, she learned about advocacy and public affairs strategies by writing various types of content, conducting research, and monitoring media across a variety of policy areas. Outside of work, Sallie enjoys reading, going on walks, and exploring DC!

Education
Washington and Lee University

Hometown
Lynchburg, VA

Senior Associate

Andrew joined The Herald Group as a Senior Associate in March 2025. Before joining the company, Andrew worked at Purple Strategies, where he contributed to various reputation management and public affairs campaigns for some of the most reputable brands. His experience mainly pertains to transportation, pharmaceuticals, and labor.

Andrew holds a B.A. from Boston College, with a major in English and minors in History and Management & Leadership through the Carroll School of Management.

Education
Boston College

Hometown
Chevy Chase, Maryland

Partner

Todd Van Etten is a veteran of political advocacy and digital strategy campaigns, having for the past two decades worked closely with candidates and clients to craft industry-leading online programs. He has been at the crossroads of technology and politics for as long as they’ve been intersecting.

Todd leads The Herald Group’s digital department, including oversight of online advertising, social media programs, analytics and creative direction. He counsels corporations, industry trade associations, non-profits and coalitions to implement innovative activation and mobilization strategies, turning online results into action.

Prior to joining The Herald Group, Todd was the Vice President of Digital at The Advocacy Group, Inc and Director of Digital Strategy in Burson-Marsteller’s Washington, D.C. office. He joined the Burson-Marsteller Digital team after serving as the D.C. Office Director of Crowdverb, a start-up online mobilization firm acquired by the public relations giant.

Todd began his career with six years in the New Media department of the Republican National Committee, starting as office assistant and eventually rising to Director. Over that time, Todd managed the creation of an entirely new web platform, complete with a redesigned GOP.com and data architecture that Mother Jones and Mashable praised as superior to the DNC for the first time.

Todd received a Bachelor of Arts in Political Science from the University of Vermont. Along with a passion for technology, he has a love for travel and music, especially jazz guitar.

Education
University of Vermont

Hometown
Lafayette, CA

Career Highlights
Vice President, Advocacy Group, Inc.

DC Office Director, Crowdverb

Director of New Media, Republican National Committee

Partner

Matt Well combines extensive expertise in communications and issue advocacy with a unique understanding of how government interacts with today’s capital markets. As a founding partner of The Herald Group, Matt remains focused on a host of financial services and legal reform issues for coalition, association and corporate clients. Matt also specializes in online and traditional paid media development and planning. The rise of the 24/7 cable news cycle and the new media revolution have shifted the business of shaping public policy, and Matt is an expert in combining both traditional and new media tools and tactics.

Prior to co-founding The Herald Group, Matt served as Director of Public Affairs for the U.S. Securities and Exchange Commission (SEC) during the most active period since the Commission’s establishment. In addition to serving as the principal spokesperson, Matt was responsible for developing the Commission’s internal and external communications programs and providing strategic counsel to the Chairman.

Matt previously served as the Director of Public Affairs and Field Operations for the American Tort Reform Association (ATRA), Director of Communications and Issue Advocacy for the Republican Leadership Council (RLC) and as an aide to U.S. Senator Bob Dole (R-KS) in both his Senate office then on his 1996 Presidential campaign where he served as the Regional Field Director for Midwest.

Matt holds a Master of Business Administration from the Johns Hopkins University and Bachelor of Arts from the University of Kansas.

Education
Johns Hopkins University, University of Kansas

Career Highlights
Director of Public Affairs, U.S. Securities and Exchange Commission

Director of Public Affairs and Field Operations, American Tort Reform Association

Director of Communications and Issue Advocacy, Republican Leadership Council

Strategic Alliances Director

Emma Caroline “EC” Wheatley is a Strategic Alliances Director at The Herald Group, where she oversees third-party engagement and coalition-building initiatives for clients across highly regulated and politically sensitive industries. Since joining the firm in 2020, EC has managed relationships with key external stakeholders—including think tanks, advocacy organizations, trade associations, academics, and industry leaders—to advance clients’ legislative, regulatory, and reputational objectives.

With expertise in coalition development, stakeholder mapping, and strategic communications, EC guides alliance strategies and coordinates multi-organization initiatives that strengthen clients’ positions in Washington, D.C., and beyond.

Originally from High Point, North Carolina, EC is a graduate of Wofford College in Spartanburg, South Carolina and is passionate about building meaningful partnerships that connect public affairs strategy with actionable third-party engagement.

Education
Wofford College

Hometown
High Point, North Carolina

Chief Creative Officer

Brad Whitford is the Chief Creative Officer at The Herald Group, bringing nearly two decades of creative leadership to the firm’s public-affairs, corporate reputation, and advocacy work. He has spent his career helping organizations communicate with clarity and authenticity—shaping campaigns for Fortune 50 companies, global nonprofits, trade associations, and emerging innovators.

Brad joins THG from DDC Public Affairs, where he served as Senior Vice President and Creative Director. There, he led a full-scale in-house creative operation of designers, art directors, writers, producers, UX/UI specialists, and project managers responsible for delivering every creative product across the agency. Prior to that, he spent eight years as Vice President and Design Director at The Glover Park Group (now FGS Global), guiding major brand, issue, and political efforts.

Across his roles, Brad has built creative teams known for collaboration, craft, and strategic storytelling. His philosophy is simple: creativity is most powerful when it’s honest, human, and grounded in purpose. Whether developing a national issue-advocacy campaign, a brand identity, a manifesto video, or grassroots content designed for real-world impact, he focuses on work that resonates and moves people.

Brad earned his Bachelor of Fine Arts and Master of Fine Arts in Graphic Design. When he’s not building the next campaign, he’s coaching one of his four kids’ teams or loading the family up for their next weekend adventure.

Education
James Madison University, Savannah College of Art and Design

Hometown
Annapolis, MD

Vice President

Katie Wright is a Vice President at The Herald Group, where she leverages her extensive experience in communications and political campaigns to specialize in developing and managing issue advocacy campaigns, local and state ballot initiatives, and communication strategies across industries such as energy, healthcare, and defense.

Throughout her career, Katie has worked with Fortune 50 companies, trade associations, advocacy groups, and coalitions, successfully implementing results-driven awareness, reputation, and advocacy campaigns that have made a measurable impact.

Before joining The Herald Group, Katie was Senior Vice President at DDC Public Affairs, where she led the Energy Practice group. In this role, she played a key part in strategic planning, business development, and the execution of some of the industry’s largest and most influential advocacy campaigns.

Katie’s broad public affairs expertise is further enhanced by her political background. She served as Deputy Communications Director for the Republican Party during a cycle when Republicans achieved the largest seat gain since 1938. Additionally, she was Communications Director for George Allen’s U.S. Senate campaign and Regional Press Secretary for the Republican National Committee during the 2008 presidential campaign.

Education
Clemson University

Hometown
Richmond, Virginia

Accountant

Tselmuun is an Accountant at The Herald Group, where she supports the firm’s internal operations, client financials, and vendor relationships. She joined in May 2025, bringing hands-on experience from her previous role as a Bookkeeper and QuickBooks Trainer.

Tselmuun earned a Bachelor of Science in Marketing from California State University, Long Beach. She began her career in graphic design before transitioning to accounting, where she found a strong interest in financial systems and cross-functional collaboration.

Outside the office, Tselmuun enjoys videography, painting, and playing tennis. She is also proficient in SQL and the Adobe Creative Suite—including Lightroom, Illustrator, and Photoshop—bringing a unique blend of technical and creative expertise to her work.

Education
California State University, Long Beach

Hometown
Ulaanbaatar, Mongolia