Cool blog (the Sphere). Cool people. Cool innovations. Cool creative works.
The Herald Group takes a customized, integrated approach with every client engagement, combining sound public affairs strategies with innovative tools and tactics. Please take a look at some our work:

THG Digital “Homing” Platform for Precise Online Targeting in the Time of COVID-19
As elected officials and key decision makers are spending more time at home, our Chief Digital Strategist, Todd Van Etten, shares the importance and value of precise online targeting for consumers. Learn about THG’s Digital Homing Platform.

Integrating Third-Party & Digital Advocacy as Critical Means of Influence in Uncertain Times
As many Americans are adapting to working from home during the coronavirus pandemic, Vice President Jared Parks and Chief Digital Strategist Todd Van Etten share the importance of forming third-party alliances and using digital outreach to reach the right people.

Tips For Remote Media Pitching
How can you make sure an op-ed or exclusive is successfully placed when it’s hard to break through the news cycle? Read VP Ashley Pratte’s tips on pitching remotely during this time.

How to Prepare For a Crisis
As the coronavirus pandemic continues to impact industries throughout the world, VP Ashley Pratte suggests ways you and your business can prepare for any crisis.

How are the Leading Companies Talking about Coronavirus?
Chief Digital Strategist, Todd Van Etten, and the digital team at The Herald Group analyzed all the Fortune Top 50 Companies to help clients adjust to the "new norm" of online messaging. In his latest blog post, he shares three valuable takeaways, including the top positive and negative keywords.

Advocating for Your Business During the COVID-19 Pandemic
Companies big and small worked to get financial relief in the latest coronavirus package. What helped them succeed? VP Maggie Sherouse goes over four key elements, including strange bedfellows.

How A Liberal Arts Education Benefits Internship Seekers

Why Being Uncomfortable as an Intern is a Good Thing

How to Leave a Lasting Impact at Your Internship

The Importance of Learning Digital

Three Lessons from a College Intern

Networking Essentials for Recent Grads

What You Need to Know About Agriculture and the Farm Bill

Tips for Handling Media Relations as an Entry Level Associate

Happily Hosting Members of the Media

The Herald Group Names Advocacy Industry Leader Becky Boles to Serve as Chief Client Services Officer (Copy)
We are thrilled to welcome Becky Boles as our new Chief Client Services Officer. An industry veteran, Becky’s expertise in both managing client campaigns and leading professional development programs will be instrumental to our firm as we continue to grow.

How Entry-level PR Folks Can Make Themselves an Integral Part of the Team

Advocacy Tips: Preparing for the Midterm Elections

What Leadership Requires: Lessons from Facebook
