The Herald Group’s “Surround Sound” Approach shows how to move policy outcomes by reaching the right decision-makers with the right message at the right moment. Instead of chasing virality, it focuses on stakeholder mapping, cohesive messaging, and trusted third-party validators to surround policymakers and their staff across the channels they already use. The result is digital advocacy that feels credible, relevant, and impossible to ignore.

The numbers are in. Streaming has officially overtaken broadcast and cable combined, now accounting for 44.8% of all U.S. TV usage vs. 20% for broadcast and 24% for cable according to Nielsen. This isn’t just a media shift—it’s a call to evolve our strategies. For public affairs professionals, this shift presents opportunities.  

Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.

Are we witnessing the death of the op-ed? Check out The Herald Group's latest blog by Senior VP Ashley Pratte Oates to learn about the strategies we've developed to amplify our clients' messaging in response to this changing media environment.