High‑Visibility Constituent Actions
Alliance for IRS Accountability
PROBLEM
Multiple organizations were pushing for IRS reform, but fragmented efforts and inconsistent messaging prevented the issue from gaining traction with policymakers.
Without a unified voice or clear leadership, no coalition had the credibility or influence needed to break through in Washington.
SOLUTION
The Herald Group established the Alliance for IRS Accountability (AIA) to unify fragmented efforts into a single, credible voice for reform. We built and operationalized the coalition from the ground up—aligning diverse stakeholders around shared priorities, managing governance and compliance, and standing up a 501(c)(4) to support sustained advocacy.
From there, THG developed and executed a coordinated communications strategy designed to cut through the complexity of IRS policy. We simplified technical issues into clear, audience-specific messaging, supported by toolkits, one-pagers, and targeted content for policymakers, media, and coalition partners.
Through message testing and multi-channel activation, we refined the coalition’s voice and deployed a disciplined campaign that elevated AIA as a trusted authority—ensuring consistent, compelling engagement across every touchpoint.
SERVICES: Paid and Earned Media | Website Development | Paid Social Media | Thought Leadership | Earned Media
RESULTS
AIA quickly established itself as a leading voice in the national IRS reform debate—elevating the issue before Congress and the White House and ensuring consistent engagement with key stakeholders.
By unifying previously fragmented efforts, the coalition increased efficiency across participating organizations and strengthened their collective influence—allowing members to operate through a single, credible platform rather than competing voices.
THG’s disciplined messaging and content strategy helped translate complex policy into clear, actionable narratives—expanding awareness, improving audience engagement, and positioning AIA as a trusted authority on IRS reform.
OUR IMPACT
155K
3.5K
Click-Through-Rate
Impressions
8.1%
Letters Sent to Lawmakers
Recruited advocates in target states to send letters to lawmakers
Humanized the policy impact to influence lawmakers