Electronic Payments Coalition (EPC)
Showcasing the Rewards of Credit Cards
PROBLEM
In 2023, Congress renewed its attack on credit card companies and proposed the Credit Card Competition Act.
The bill would gut rewards programs, limit access to credit, and compromise data security. Credit card companies were painted in the worst possible terms.
SOLUTION
To change the tone and focus of the conversation, The Herald Group created “Guard Your Card,” a branded campaign that highlighted the consumer benefits of credit cards and showcased stories of families who value credit card rewards—and don’t want to lose them.
SERVICES: Paid & Earned Media | Influencer & Grasstops Engagement | Stakeholder Mapping
RESULTS
The “Guard Your Card” campaign successfully reframed the debate around credit card policy—shifting the narrative from corporate attacks to real‑world consumer impact. By elevating authentic stories and trusted third‑party voices, the campaign helped highlight what was at stake for everyday families and reinforced the value of credit card rewards, access, and security.
OUR IMPACT
545K
Advocates Recruited
2.6M
Letters to Lawmakers
820+
Positive Earned Media Placements
Shifted tone from corporate attack to everyday benefits
Reframed debate around access, security, and rewards