Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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Third Parties and Online Influencers: Engaging Crucial – but Different – Outside Voices
Third-party groups help build credible outside voices for your issues from institutions or academics. Influencers provide trusted audience access and make the messaging personal and consumable. Effective public affairs campaigns know when to use each.
The Herald Group’s Brad Whitford Named a Top Agency Executives Honoree in PR Daily’s 2026 Top Agencies Awards
Recognition honors the chief creative officer’s leadership and industry-leading portfolio.
The Herald Group Names Steve Rice Senior Vice President to Lead Grasstops and Field Operations
Veteran public affairs strategist brings more than 20 years of experience to strengthen the firm’s longstanding, nationwide advocacy capabilities.
THG Hosts Art Show Highlighting the Impact of Medical Innovation
The Herald Group partnered with Survivors for Solutions for an evening of art and patient advocacy, exploring the role of medical innovation in transforming lives.
Your Stakeholder Map Is Missing the Forums
Reddit and other online forums can reveal where an issue is taking shape, which narratives are spreading, and when an informal conversation is becoming a public affairs threat.
The Herald Group Named a Top Agency Workplace in PR Daily’s 2026 Top Agencies Awards
Recognition reflects the firm’s commitment to employee growth, mentorship and a collaborative culture.
Making an Issue Impossible to Ignore
Unconventional public affairs advocacy tactics can make an issue impossible to ignore by using targeted activations to reach decision-makers, create earned media opportunities, and strengthen every element of a broader public affairs campaign.
Corporate Communications & Public Affairs Industry Leader Kaelan Hollon Joins The Herald Group
Veteran Advocacy Executive Joins THG Leadership Team and Adds Further Depth to Firm as 15th Addition in 2026
Good Research Isn't Enough. Here's What Makes It Land
Research alone rarely drives action. Learn how to translate complex data into compelling stories, reach key decision-makers, and build a public affairs strategy that ensures your findings land.
How to Communicate When You Cannot Say Everything
In litigation, regulatory investigations, and reputational crises, organizations often find themselves trapped between two competing realities: legal counsel wants to minimize risk, while stakeholders want answers. Here’s how to communicate when you cannot share the whole story.
Why Defense Technology Companies Need Visible Leaders
Technology companies changing the defense industrial base need visible leaders who can shape policy conversations, build credibility, and secure a seat at the table before procurement decisions are made.
How Public Affairs Teams Can Pressure-Test Messages Faster
Audience research can do more than inform one campaign. Synthetic audiences help public affairs teams pressure-test messaging, extend research value and adapt faster as issues, audiences and news cycles shift.
Prince William County Said No to Data Centers Twice. That's a Warning Sign.
Prince William County’s data center votes aren’t the end of the industry. They’re a reminder that communities need more than facts and figures. They need to understand what these projects mean for their future and why they should welcome them.
What the SCOTUS Campaign Spending Ruling Means for Corporate Advocacy
SCOTUS ruling reshapes campaign spending, giving party committees new leverage and changing how corporate advocacy teams plan for 2026.
Why Public Affairs is Essential Before the Deal Goes Public
Mergers are no longer judged on financial merits alone. Public affairs strategy is essential to defining the narrative, managing scrutiny, and moving stakeholders toward approval.
What AI Says About Your Organization Matters More Than You Think
Most organizations have no idea what AI engines say about them — and that blind spot is costing them. As AI visibility becomes the new first impression for journalists, staffers, and advocates, the stakes have never been higher.
Communications Preparation for Congressional Scrutiny is Non-Negotiable
A congressional investigation is never just a legal matter. Companies that prepare now—with legal, communications, government affairs, and stakeholder teams aligned—will be better positioned to protect their reputation before a negative narrative takes hold.
The Inside-Outside Game: Orchestrating Influence in Modern Advocacy
Modern advocacy requires more than a strong lobbying strategy or broad public awareness campaign. To drive real policy outcomes, organizations need a synchronized inside-outside game that pairs Capitol-level strategy with constituent-driven pressure.
The Best Time to Build Media Relationships is Before the Pressure Hits
Most organizations treat media relations as a crisis tactic—but the ones that weather storms best build press relationships long before trouble hits. Here's why a sustained media strategy is essential in public affairs.
THG Wins Four Creative Awards, Two Honorable Mentions
The Herald Group earns seven Hermes Creative Awards—four Gold, three Honorable Mentions—for work spanning blog content, website design, paid media, outdoor advertising, and LinkedIn performance.