The Herald Group’s Brad Whitford Named a Top Agency Executives Honoree in PR Daily’s 2026 Top Agencies Awards 

WASHINGTON, D.C., October 20, 2026 — The Herald Group (THG) announced today that Chief Creative Officer Brad Whitford has been named a Top Agency Executive honoree in PR Daily’s 2026 Top Agencies Awards. 

The recognition highlights Whitford’s creative leadership and impact. He has helped strengthen the firm’s creative identity and client campaigns while expanding the role of design and storytelling in its strategic approach. 

“Brad understands how to turn a complicated issue into something people can understand and care about,” said Bill Bertles, partner and co-founder of The Herald Group. “He challenges our teams to think more ambitiously about what creative can accomplish, and he gives them the guidance and confidence to get there. We’re proud to see his leadership recognized.” 

Whitford approaches creative work by first understanding the audience, the objective and the broader challenge. At THG, he has brought that discipline into the earliest stages of campaign planning, helping teams use creative to clarify complex issues and communicate more effectively. Since starting at the firm in 2025, THG has won eight creative awards alone. 

“Strong creative work starts with people who are willing to ask better questions, share ideas and push each other to make the work stronger,” said Whitford. “I’m grateful for this recognition and for the opportunity to work alongside colleagues who bring that commitment to our clients every day.” 

Whitford began his tenure by meeting individually with every staff member to understand the firm’s people, clients and approach to storytelling. He also provides hands-on training to junior colleagues, helping them develop their creative judgment and produce stronger client materials. 

Whitford brings nearly two decades of experience across public affairs, corporate reputation and advocacy. Before joining THG, he served as senior vice president and creative director at DDC Public Affairs and as vice president and design director at The Glover Park Group, now FGS Global. 

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About The Herald Group 

The Herald Group is an independent public affairs and strategic communications firm based in Washington, D.C. Founded in 2005, the firm helps Fortune 500 companies, trade associations and nonprofits address complex policy, reputation and advocacy challenges. THG combines strategic insight, bipartisan experience and integrated communications to shape perception, influence policy and drive outcomes. Learn more at theheraldgroup.com. 

 
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