Technology companies changing the defense industrial base need visible leaders who can shape policy conversations, build credibility, and secure a seat at the table before procurement decisions are made.

Audience research can do more than inform one campaign. Synthetic audiences help public affairs teams pressure-test messaging, extend research value and adapt faster as issues, audiences and news cycles shift.

In public affairs, audience strategy is too often treated as a list rather than a discipline. Here are four principles that separate effective targeting from wasted spend.

Podcasts have become Washington's new town square—but the smartest public affairs play isn't building one. Here's why strategic placement beats content creation in today's audio landscape.

Winning in public affairs isn't about the biggest budget—it's about surrounding the right decision-makers with the right message at the right moment. Here's how the Surround Sound approach works.

At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional—they’re essential. Read more about why resilient, adaptive advocacy wins.

Streaming now accounts for more U.S. TV usage than broadcast and cable combined—and for public affairs professionals, that shift unlocks smarter targeting, better efficiency, and more measurable results.

Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.

Are we witnessing the death of the op-ed? Check out The Herald Group's latest blog by Senior VP Ashley Pratte Oates to learn about the strategies we've developed to amplify our clients' messaging in response to this changing media environment.

Google reversed course on killing third-party cookies—but the targeting innovations that emerged from that threat are here to stay. Here's what it means for digital advertising strategy.