Leading The Way In Responsible Debt Relief
Association for Consumer Debt Relief (ACDR)
PROBLEM
After a merger with another trade association, a client was looking to reintroduce itself to policymakers, legislators, and constituents.
SOLUTION
The Herald Group worked to refine the client's style guide, then proceeded to build out all creative collateral for a successful relaunch. It was received very well by both internal and external audiences.
SERVICES: Paid & Earned Media | Web Development | Creative Production | Grassroots
RESULTS
The relaunch successfully reintroduced the organization with a clear, unified identity. By modernizing the brand and aligning messaging across channels, the effort strengthened industry credibility, reinforced consumer trust, and helped present lawmakers with a consistent, recognizable voice following the merger.
OUR IMPACT
31K
65K
Website Visitors
Ad Impressions
585K
Letters to Lawmakers
Built bipartisan support for the bill before it was even introduced
Shifted the policy debate to small businesses