Driving Awareness Beyond the Beltway
Association of Equipment Manufacturers (AEM)
PROBLEM
AEM needed help showing its impact beyond the Beltway.
When the Association of Equipment Manufacturers (AEM) launched its Manufacturing Bus Tour, it needed help getting the right influencers to attend the event — and remember it. By bringing the story of manufacturing into policymakers’ backyards, the tour aimed to elevate AEM’s voice in Washington — showing local communities how the industry fuels jobs and prosperity.
SOLUTION
THG executed a coordinated campaign using targeted press, paid and organic social, and post-event retargeting to build anticipation, drive turnout, and sustain visibility with policymakers, media, and local communities.
SERVICES
Paid & Earned Media | Geotargeting | Event Support | Content Syndication
RESULTS
People showed up – and remembered. AEM showcased its strength as a job creator and a driving economic force. Coverage of the event continued well beyond each date, with 22 earned media placements in trusted local publications and retargeting ads.
OUR IMPACT
22
Earned Media Placements
4.9M
Impressions
11.24%
Engagement
Events attended by elected officials, business leaders & grassroots advocates.
Continued visibility well beyond the tour