Don’t Touch ‘MI’ Rates Coalition
Striking Down the Threat With Grassroots Advocacy
PROBLEM
Michigan State Senate Bill 329 and House Bill 4681 threatened to hike insurance rates for Michiganders who already face high cost-of-living expenses.
States with similar laws have experienced an increase in frivolous lawsuits and fraudulent claims, driving up consumer costs.
SOLUTION
THG launched a surround-sound campaign targeting key lawmakers and highlighting the negative impacts of bad-faith legislation on consumers and businesses. DTMR utilized statewide polling to understand the consumer view of the legislation. This guided THG in successfully framing the narrative of the issue in local earned media efforts and via various tactics such as grasstops, grassroots advocacy, digital ads, and content syndication.
SERVICES: Paid & Earned Media | Grassroots Advocacy | Content Syndication
RESULTS
The campaign built sustained, visible opposition to the proposed insurance legislation by grounding the issue in consumer impact and local concern. Through a coordinated mix of earned media, advocacy, and data‑driven messaging, the effort generated widespread engagement from constituents and lawmakers alike—ultimately helping stall the bills’ progress.
OUR IMPACT
1.2K
Calls to Lawmakers
14K
Letters to Lawmakers
15+
Media Hits
The tagline “bad faith is bad for all” forced opposition to reframe their position
Over 63% of voters supported the legislation’s defeat after messaging