Obesity Care Advocacy Network (OCAN)
Expanding Access to Obesity Treatment
PROBLEM
The launch of the Medicare GLP‑1 Bridge program marked a major shift in obesity care—creating a new, affordable pathway for eligible Medicare beneficiaries to access treatment.
However, awareness of the program was low among the very stakeholders responsible for making it work: healthcare providers, pharmacists, and patients.
SOLUTION
THG and OCAN hosted a national webinar, “The Bridge to a Healthier You.”
It was positioned as the primary convening moment to deliver education at scale. The event brought together clinical experts, policymakers, and advocacy leaders to provide practical guidance on eligibility, access, and implementation while reinforcing consistent messaging across audiences.
SERVICES: Webinar | Media Relations | Stakeholder Mapping | Stakeholder Engagement
RESULTS
As a result, THG successfully transformed a complex, little-understood policy rollout into a coordinated, stakeholder-driven campaign that drove awareness, engagement, and readiness ahead of launch.
By uniting clinical, policy, and advocacy audiences around clear, actionable guidance, the campaign positioned OCAN at the center of the conversation and ensured key stakeholders were prepared to navigate and implement the new Medicare benefit from day one.
OUR IMPACT
500+
Organizations Attended
2.4K
Registrations
900+
Views in the Week After the Webinar
High-Value Stakeholder Reach
Strong participation from CMS, U.S. Senate offices, state agencies, and major health systems.
Top-Tier Outlet Representation
Attended by journalists from top-tier outlets, including CNN, Bloomberg, the WSJ, The Washington Post, and The Hill.