Insurance Information Institute (III)
Passing Legal Reform in a “Hellhole” State
PROBLEM
Georgia’s reputation as a “Judicial Hellhole®” was fueled by years of legal system abuse that drove up consumer costs and hindered businesses. Entering the 2025 legislative session, Triple-I needed to shift public opinion and build momentum for reform in a challenging policy environment.
Solution:
THG executed a statewide advocacy campaign targeting consumers, lawmakers, and Governor Kemp, educating Georgians on the economic costs of lawsuit abuse and activating constituents to urge lawmakers to support tort reform. Through targeted digital outreach, earned media, and billboards surrounding the state capital, the campaign amplified momentum for reforms that protect consumers and strengthen Georgia’s economy.
SERVICES:
Paid and Earned Media | Out-of-home advertising | Content Syndication
Results
The campaign helped shift public opinion and elevate momentum for tort reform in one of the country’s most challenging policy environments. By clearly linking lawsuit abuse to rising consumer costs, the effort built statewide awareness, mobilized constituents, and reinforced the urgency for reform—supporting Georgia’s push to shed its “Judicial Hellhole®” reputation and strengthen its economic outlook.
OUR IMPACT
986K
440+
Ad Campaign
Click-Through-Rate
Letters to Lawmakers
15%
Impressions
Highlighted significant impact of legal system abuse on consumer costs
Urged constituents to contact lawmakers and show support for tort reform