Technology companies changing the defense industrial base need visible leaders who can shape policy conversations, build credibility, and secure a seat at the table before procurement decisions are made.

Audience research can do more than inform one campaign. Synthetic audiences help public affairs teams pressure-test messaging, extend research value and adapt faster as issues, audiences and news cycles shift.

AI is reshaping public affairs workflows—but speed alone doesn't drive outcomes. Here's how to integrate AI intentionally without losing the strategy, relationships, and credibility that actually move the needle.

The Herald Group has named Colin Hensel Senior Director of Digital and AI Innovation and Analytics—a role built to lead the firm's deliberate, strategy-first approach to AI in public affairs.

The Herald Group is proud to announce the promotions of 11 team members—reflecting the talent, dedication, and leadership that continue to drive the firm forward.

Google reversed course on killing third-party cookies—but the targeting innovations that emerged from that threat are here to stay. Here's what it means for digital advertising strategy.

We are proud of our Herald Group team members and the impressive wins they secure for our clients on a daily basis. We are thrilled to announce some well-deserved promotions across all levels at The Herald Group.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

The Herald Group is proud to announce six well-earned promotions—a reflection of the talent and dedication driving the firm's work and culture heading into 2022.