Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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The Fundamentals of Building an Audience in 2026 That You Can’t Ignore
In public affairs, audience strategy is too often treated as a list rather than a discipline. Here are four principles that separate effective targeting from wasted spend.
The Herald Group Digital and Creative Teams Win AVA Platinum Achievement Award
The Herald Group's Creative and Digital Teams earned a Platinum Award—the highest honor—at the 2026 AVA Digital Awards, recognized for Body of Work Achievement across strategy, creative, and digital execution.
No Cause for Panic: Digital Advocacy in the iOS 26 Era
At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional—they’re essential. Read more about why resilient, adaptive advocacy wins.