The public affairs landscape in 2026 looks nothing like it did two cycles ago. Here's what practitioners need to understand—from the midterm environment to state-level fights to media fragmentation.

In celebration of The Herald Group’s 20^th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.

Streaming now accounts for more U.S. TV usage than broadcast and cable combined—and for public affairs professionals, that shift unlocks smarter targeting, better efficiency, and more measurable results.

An effective digital grassroots campaign can be a critical element of a “surround sound” strategy that helps your issue break through the noise on Capitol Hill. VP Sharon Copeland shares three keys to bringing your programs to the next level.

Every election, lofty promises are made to address voters’ issues. The president’s State of The Union or a governor’s State of the State is an opportunity to reach constituents and provide a yearly status report on how they are delivering on their promises.

We are proud of our Herald Group team members and the impressive wins they secure for our clients on a daily basis. We are thrilled to announce some well-deserved promotions across all levels at The Herald Group.

The Herald Group's Sharon Copeland has been named a PR News People of the Year Award winner in the Digital Disruptor category—recognized for innovation in targeting, AI, and digital strategy.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!