In public affairs, audience strategy is too often treated as a list rather than a discipline. Here are four principles that separate effective targeting from wasted spend.

In celebration of The Herald Group’s 20^th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.

In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.

The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Five takeaways from a programmatic advertising conference on how to plan smarter, stay nimble, and outmaneuver the competition as the campaign cycle heats up.