A Reed Award win, an AAPC 40 Under 40 honor, a FamousDC recognition, and a keynote address—THG is celebrating a standout stretch of accolades for the firm and its team in early 2018.

THG's pro bono Ellie Challenge campaign—which raised $25,000 for rare disease research and earned national media coverage—has been honored with a PRSA Thoth Award of Excellence.

Landing a TV segment is just the start—being a guest who gets invited back takes preparation. Here are the tips THG gives clients to make sure they're camera-ready and message-sharp.

Getting a story placed starts with thinking like a reporter. Here are five questions every public affairs professional should answer before pitching—timing, hook, audience, and all.

CEOs can learn a lot from politicians—specifically, how to stop speaking to insiders and start persuading the people who don't know them yet. Here's why thinking like a candidate makes better leaders.

The Herald Group is growing—welcoming five experienced public affairs professionals across strategy, communications, and digital to strengthen the firm's capabilities and client service.

Journalists receive thousands of pitches a week—most get ignored. Here's how to cut through the noise with research, a compelling subject line, smart social monitoring, and newsjacking.

Media monitoring is only as valuable as how you use it—here are practical tips for compiling smarter clips, cutting through the noise, and turning daily press reviews into a strategic advantage.

Facebook's new Town Hall tool could close the gap between social media and civic action—here's what it means for digital advocacy campaigns and what remains to be seen.

With consumer attention spans shorter than eight seconds, the key to cutting through isn't louder or bolder—it's simpler. Here's why minimalism is the smarter approach for advocacy advertising.

Presidential debates are a prime opportunity for advocacy campaigns—here's how to capitalize before, during, and after with targeted search, banner, and video advertising.

THG and NFIB's NoNewEnergyTaxes.org—a campaign that helped block a costly energy tax in Washington state—has been named a finalist for the 2016 Thoth Awards.

Instagram just launched Stories—and despite being a Snapchat clone, it may actually be the better platform for brands and advocacy organizations. Here's why.

The most persuasive voices in a public affairs campaign often aren't in Washington—they're back home. Here's why a grassroots component can make the difference between winning and losing.

The Herald Group is expanding its field offering with multi-state grassroots and grasstops advocacy capabilities—extending the firm's reach beyond the Beltway into all 50 states.