How can you make sure an op-ed or exclusive is successfully placed when it’s hard to break through the news cycle? Read VP Ashley Pratte’s tips on pitching remotely during this time.

As the coronavirus pandemic continues to impact industries throughout the world, VP Ashley Pratte suggests ways you and your business can prepare for any crisis.

Breaking into media relations as an entry-level public affairs professional can be intimidating—here are five practical tips to build confidence, pitch effectively, and earn results from day one.

Hosting an event is stressful enough—but managing the media adds another layer entirely. Here are practical tips to help your organization accommodate press and get the coverage you're after.

With midterms approaching, advocacy organizations can't afford to wait—here are the key strategies to prepare your campaigns, define your issues, and create an echo chamber that breaks through.

Facebook's data scandal is a reminder that leadership isn't just about size or innovation—it's about transparency, process, and responsibility. Here's what true leadership looks like in any industry.

A Reed Award win, an AAPC 40 Under 40 honor, a FamousDC recognition, and a keynote address—THG is celebrating a standout stretch of accolades for the firm and its team in early 2018.

THG's pro bono Ellie Challenge campaign—which raised $25,000 for rare disease research and earned national media coverage—has been honored with a PRSA Thoth Award of Excellence.

Landing a TV segment is just the start—being a guest who gets invited back takes preparation. Here are the tips THG gives clients to make sure they're camera-ready and message-sharp.

Getting a story placed starts with thinking like a reporter. Here are five questions every public affairs professional should answer before pitching—timing, hook, audience, and all.

CEOs can learn a lot from politicians—specifically, how to stop speaking to insiders and start persuading the people who don't know them yet. Here's why thinking like a candidate makes better leaders.

The Herald Group is growing—welcoming five experienced public affairs professionals across strategy, communications, and digital to strengthen the firm's capabilities and client service.

Journalists receive thousands of pitches a week—most get ignored. Here's how to cut through the noise with research, a compelling subject line, smart social monitoring, and newsjacking.

Media monitoring is only as valuable as how you use it—here are practical tips for compiling smarter clips, cutting through the noise, and turning daily press reviews into a strategic advantage.

Facebook's new Town Hall tool could close the gap between social media and civic action—here's what it means for digital advocacy campaigns and what remains to be seen.

With consumer attention spans shorter than eight seconds, the key to cutting through isn't louder or bolder—it's simpler. Here's why minimalism is the smarter approach for advocacy advertising.

Presidential debates are a prime opportunity for advocacy campaigns—here's how to capitalize before, during, and after with targeted search, banner, and video advertising.

THG and NFIB's NoNewEnergyTaxes.org—a campaign that helped block a costly energy tax in Washington state—has been named a finalist for the 2016 Thoth Awards.

Instagram just launched Stories—and despite being a Snapchat clone, it may actually be the better platform for brands and advocacy organizations. Here's why.

The most persuasive voices in a public affairs campaign often aren't in Washington—they're back home. Here's why a grassroots component can make the difference between winning and losing.