Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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THG Announces 2026 Promotions
The Herald Group is proud to announce the promotions of 11 team members—reflecting the talent, dedication, and leadership that continue to drive the firm forward.
The Herald Group Digital and Creative Teams Win AVA Platinum Achievement Award
The Herald Group's Creative and Digital Teams earned a Platinum Award—the highest honor—at the 2026 AVA Digital Awards, recognized for Body of Work Achievement across strategy, creative, and digital execution.
The Democratization of Media & Advocacy
The era of top-down messaging is over. Here's how public affairs professionals can earn attention, build trust, and drive real outcomes in today's decentralized media landscape.
Five Creative Shifts Public Affairs Can’t Ignore in 2026
In a world of AI-generated content and exhausted audiences, public affairs creative has to work harder to connect. Here are five shifts reshaping what effective campaigns look like in 2026.
Q&A: Meet Associate Anita Dongieux
We’re excited to welcome Anita Dongieux as one of The Herald Group’s newest associates.
Public Affairs in an Election Year: Changing the Narrative in a Compressed 2026 Midterm Environment
Election years don't eliminate the ability to change the narrative—they change what it takes. Here's what public affairs teams need to understand about winning in a compressed 2026 midterm environment.
THG’s Year in Review: 2025
As 2025 closes, The Herald Group reflects on a year of consequential wins, accelerating change, and a team that delivered—and looks ahead to an even more complex 2026.
Everyone Has a Podcast. Should You?
Podcasts have become Washington's new town square—but the smartest public affairs play isn't building one. Here's why strategic placement beats content creation in today's audio landscape.
The Herald Group Appoints Brad Whitford as Chief Creative Officer
The Herald Group has named Brad Whitford as Chief Creative Officer, bringing 18 years of public affairs creative leadership to help drive the firm's strategy-first approach to storytelling and campaigns.
The “Surround Sound” Approach to Influencing Policymakers
Winning in public affairs isn't about the biggest budget—it's about surrounding the right decision-makers with the right message at the right moment. Here's how the Surround Sound approach works.
Q&A: Meet Associate Vivek Kakar
We’re excited to welcome Vivekk Kakar as one of The Herald Group’s newest digital associates.
Q&A: Meet Associate Grace Sedlazek
We’re excited to welcome Grace Sedlazek as one of The Herald Group’s newest associates.
Q&A: Meet Director Mike Bushnell
We’re excited to welcome Mike Bushnell as one of The Herald Group’s newest Directors.
Built to Win: Our 20-Year Awards Journey
In celebration of The Herald Group’s 20th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.
Q&A: Meet Associate Riley Bean
We’re excited to introduce Riley Bean, our newest Associate! Riley is joining The Herald Group following roles in both the journalism and digital marketing industries. Read more about his story and what brought him to THG.
Driving Long-Term Advocacy: The Manufacturing Express Tour
How THG helped turn a 22-state bus tour into a lasting digital advocacy movement—delivering 3x industry click-through rates, 1.7M impressions, and two national award nominations for AEM.
Our Path: How Six Core Values Navigated Two Decades of Impact
Two decades in, The Herald Group's success comes back to six core values—the cultural pillars that have guided the firm from its first clients to today and through whatever comes next.
No Cause for Panic: Digital Advocacy in the iOS 26 Era
At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional—they’re essential. Read more about why resilient, adaptive advocacy wins.
Q&A: Meet Accountant Tselmuun Zagdragchaa
We’re excited to spotlight Tselmuun Zagdragchaa, who recently joined our accounting team! From D.C. tennis courts to thoughtful spreadsheets, she’s all about balance. Read more about her story and what brought her to THG.