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Integrating Third-Party & Digital Advocacy as Critical Means of Influence in Uncertain Times
As many Americans are adapting to working from home during the coronavirus pandemic, Vice President Jared Parks and Chief Digital Strategist Todd Van Etten share the importance of forming third-party alliances and using digital outreach to reach the right people.
Tips For Remote Media Pitching
How can you make sure an op-ed or exclusive is successfully placed when it’s hard to break through the news cycle? Read VP Ashley Pratte’s tips on pitching remotely during this time.
How to Prepare For a Crisis
As the coronavirus pandemic continues to impact industries throughout the world, VP Ashley Pratte suggests ways you and your business can prepare for any crisis.
How are the Leading Companies Talking about Coronavirus?
Chief Digital Strategist, Todd Van Etten, and the digital team at The Herald Group analyzed all the Fortune Top 50 Companies to help clients adjust to the "new norm" of online messaging. In his latest blog post, he shares three valuable takeaways, including the top positive and negative keywords.
Advocating for Your Business During the COVID-19 Pandemic
Companies big and small worked to get financial relief in the latest coronavirus package. What helped them succeed? VP Maggie Sherouse goes over four key elements, including strange bedfellows.
The Herald Group Names Advocacy Industry Leader Becky Boles to Serve as Chief Client Services Officer (Copy)
We are thrilled to welcome Becky Boles as our new Chief Client Services Officer. An industry veteran, Becky’s expertise in both managing client campaigns and leading professional development programs will be instrumental to our firm as we continue to grow.