Insights

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Welcome to The Herald Group, Caitlin!

We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

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Tasha Dobie Tasha Dobie

Our Clients Don’t Confuse Activity for Progress, Neither Do We

At The Herald Group’s founding 16 years ago, our founders noted a common theme: clients and communications professionals either overvaluing the wrong projects and undervaluing the right strategies and tactics. That’s why at THG our clients don’t confuse activity for progress, neither do we. THG Co-Founder and Partner, Taylor Gross recently outlined the phrase’s significance in our latest blog and you won’t want to miss it.

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Congratulations to SVP Marc Brumer – 2021 Stevie Award for Communications Professional of the Year Winner!

We are proud to celebrate THG SVP Marc Brumer, a top communicator known in Washington for his tenacity and proven track record of crafting, leading, and winning some of the highest-profile public affairs and advocacy campaigns who has been awarded a 2021 Stevie Award for Communications Professional of the Year. Marc’s 15+ years of experience working on political campaigns and Capitol Hill gives him a unique perspective to help win the toughest public policy debates. Help us congratulate him on this well-deserved achievement.

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Tasha Dobie Tasha Dobie

Welcome to The Herald Group, Steven!

Please help us welcome Steven Smith, our newest Senior Director, to the THG team. From Capitol Hill to Dupont Circle, Steven loves all things Washington, DC. Take a moment to learn more about Steven and what drew him to The Herald Group in our latest blog.

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The Power of the Patient Voice

Building strong relationships with the patient community from the start enables patients to provide their perspective throughout a communications campaign. Be sure to find out how patient perspectives are being integrated into key decision-making in our newest blog.

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Tasha Dobie Tasha Dobie

Changes to Digital Advocacy in the COVID Era

The Herald Group’s Chief Digital Strategist, Todd Van Etten’s newest blog provides insight on how the world of digital advocacy transformed in response to recent events— ranging from COVID-19 to platform limitations. Be sure to find out how our altered approach to digital advocacy allowed us to achieve our clients’ goals over the last year.

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The Best Way to Improve Yourself at Work: Take Care of Yourself at Home

Over the past year THG has given teams and individuals the personal support that helps us maintain camaraderie and a sense of community. While we know that working from home can take a toll, these three tips from THG Director, Caroline Ponseti, can help care of yourself while working from home.

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Tasha Dobie Tasha Dobie

Welcome to The Herald Group, EC!

We are excited to welcome our newest Associate, EC Wheatley to the team! She has hit the ground running advancing our client’s goals. Until you have the chance to meet in person, take a moment to learn more about her and her love of the East Coast.

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Tasha Dobie Tasha Dobie

2020’s Top 5 Lessons for Public Affairs

2020 is almost over, and it's safe to say that this year has thrown more than a few curveballs at everyone. Before we ring in the new year, join Director Sharon Copeland in reflecting on what we've learned and what lessons we can take with us into the future.

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Empowering Women, Leading in Grassroots

Amidst the pandemic, grassroots activism is evolving and adds even more value to organizations’ advocacy efforts. THG Director Elizabeth Rhee shares how to better achieve your organization’s advocacy goals through grassroots in her latest blog.

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2010 → 2020: Lessons From 10 Years at the Herald Group

From the housing market to COVID-19, our Senior Vice President, Carolyn Weems, shares what she's learned throughout her ten years at The Herald Group and the importance of listening to your audience. In her new blog post, Carolyn says it's our duty as communicators to understand dynamics and work with our company, industries, and stakeholder partners to understand how the messages we share today will resonate into the future.

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Leveraging Local Voices in Campaigns

In her recent blog post, THG Director Elizabeth Rhee, emphasizes how building an effective grasstops campaign can help you meet your communications goals.

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Five Tips for Communicating During Election Season

With all the campaign advertisements, articles, and social media posts about the upcoming election, is it worth it to try to break through the noise? Senior Vice President Marc Brumer provides 5 tips when answering that question.

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THG at 15: Continually Redefining Digital Advocacy

Our firm’s commitment to understanding complex issues, our ability to influence the evolving regulatory and legislative environment, and an obsessive focus on winning campaigns is what has made THG so great over the past fifteen years. Read more about this and our commitment to create favorable landscapes for our clients.

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How online advocacy changed with COVID-19 and how you can keep up

Conversations among the biggest players in advocacy are centered around COVID-19 and how the pandemic has changed the face of advocacy. Last week, Chief Digital Strategist, Todd Van Etten helped lead this discussion, giving insight into what The Herald Group has done to help our clients find their voice during this time. Watch the conversation.

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Fifteen Years of The Herald Group

Fifteen years ago, founders Taylor Gross, Doug McGinn and Matt Well came together to create The Herald Group. Now, it's grown to thirty employees and has dozens of clients.

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