Saving Small Businesses Impacted by Tax Reform
Save LIFO
PROBLEM
As lawmakers considered tax reform and deficit reduction, LIFO repeal repeatedly emerged as a potential “pay-for.”
While widely used by small businesses, the issue was poorly understood on Capitol Hill, requiring a fresh, credible approach to elevate its real-world impact.
SOLUTION
The Herald Group developed a sustained, hyper-targeted grasstops strategy that elevated local business leaders as trusted messengers. By pairing in-person intercepts with digital and media outreach, THG localized the issue and reinforced the importance of LIFO to communities nationwide.
RESULTS
The campaign transformed a dense, technical tax issue into a clear and compelling story for policymakers, staff, and the public. By simplifying complex accounting code and grounding it in real‑world business impact, THG helped decision‑makers quickly understand why LIFO matters—elevating the issue from abstract tax policy to a tangible concern for communities and small businesses nationwide.
OUR IMPACT
15%
Ad Campaign Click-Through Rate
440
Letters to Lawmakers
Communicated the importance of LIFO to small businesses
Turned dense tax reform policy into high-impact infographics