As Thanksgiving approaches, The Herald Group reflects on a year of client wins, new team members, and personal milestones—with a lot to be grateful for heading into 2022.

Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.

We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

At THG, one cultural pillar drives everything: don't confuse activity for progress. Co-Founder Taylor Gross explains why setting clear objectives—not generating noise—is what actually moves the needle.

The Herald Group's Marc Brumer has been named 2021 Stevie Award Communications Professional of the Year—recognition of his 15+ years driving high-profile public affairs wins across Washington.

Please help us welcome Steven Smith, our newest Senior Director, to the THG team. From Capitol Hill to Dupont Circle, Steven loves all things Washington, DC. Take a moment to learn more about Steven and what drew him to The Herald Group in our latest blog.

Three key takeaways on digital advocacy in the age of COVID-19—from inventory shifts to slacktivism to why you should never rely on a single platform to reach your audience.

Effectively communicating a narrative or messaging takes a certain set of skills. In our latest blog, we outline the knowledge and skillset needed in order to be an effective communications strategist.

We are excited to welcome our newest Associate, EC Wheatley to the team! She has hit the ground running advancing our client’s goals. Until you have the chance to meet in person, take a moment to learn more about her and her love of the East Coast.

THG recently announced the promotion of several members of our team. Please join us in congratulating these individuals on their hard-earned achievements!

2020 is almost over, and it's safe to say that this year has thrown more than a few curveballs at everyone. Before we ring in the new year, join Director Sharon Copeland in reflecting on what we've learned and what lessons we can take with us into the future.

With a new political dynamic awaiting us in 2021, The Herald Group recognizes the increasing value of leveraging third-party partnerships. Read more about the importance of third-parties in Jared Park's blog.

With all the campaign advertisements, articles, and social media posts about the upcoming election, is it worth it to try to break through the noise? Senior Vice President Marc Brumer provides 5 tips when answering that question.

Fifteen years ago, founders Taylor Gross, Doug McGinn and Matt Well came together to create The Herald Group. Now, it's grown to thirty employees and has dozens of clients.

A strong resume only gets you so far—effective networking is what sets candidates apart. Here's how to build meaningful professional connections, even when in-person meetings aren't always possible.

While thousands of Americans continue to stay home under government recommendations, VP Ashley Pratte shares the importance of local broadcasting and advertising during the coronavirus pandemic on our THG blog.

Please help us welcome Colin Hensel, our newest Digital Associate, to the THG team. If you haven’t met him yet, take a second to learn about what drew him to public affairs work in our latest blog.

As elected officials and key decision makers are spending more time at home, our Chief Digital Strategist, Todd Van Etten, shares the importance and value of precise online targeting for consumers. Learn about THG’s Digital Homing Platform.

As many Americans are adapting to working from home during the coronavirus pandemic, Vice President Jared Parks and Chief Digital Strategist Todd Van Etten share the importance of forming third-party alliances and using digital outreach to reach the right people.