Today The Herald Group announced Bill Bertles has joined the firm as partner on its executive team. He will lead the firm’s business development efforts. Bertles comes to The Herald Group following a 25-year tenure growing a public affairs firm into a global communications agency.

The Herald Group's Sharon Copeland has been named a PR News People of the Year Award winner in the Digital Disruptor category—recognized for innovation in targeting, AI, and digital strategy.

The Herald Group announces Partner Marc Brumer was recently named Bulldog PR’s Bronze Agency Leader of the Year. By embodying strong leadership qualities, inspiring those around him, and providing exceptional services to our clients, Marc’s receipt of this award is well-deserved.

Meet Brooke Ainslie—THG's newest Senior Associate brings public affairs experience, a passion for storytelling, and a drive to make a difference for clients and the communities they serve.

As a PR professional, effective writing means controlling the narrative and allowing the audience to take away the message you want them to. Check out our latest blog to read VP Ashley Pratte Oates’s top four tips for mastering the basics of PR writing.

In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.

Meet Ansley Bradwell—THG's newest Director brings Capitol Hill press experience, including serving as Press Secretary for Senator Marco Rubio, to help clients tell their stories and shape policy.

Three months into 2023, three narratives are shaping the national landscape—and what they mean for public affairs communicators who need to stay a step ahead of the curve.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

THG took team building to the next level during our staff retreat in the Alleghany Mountains. Check out our newest blog to see why and how we spent three days strengthening our relationships and capitalizing on our learnings to better serve our clients, all while enjoying the beauty of the Fall!

The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Message testing isn't just for campaigns—it's a powerful tool for any organization looking to shape perception, sharpen strategy, and drive policy outcomes. Here's how public affairs teams use it.

Five takeaways from a programmatic advertising conference on how to plan smarter, stay nimble, and outmaneuver the competition as the campaign cycle heats up.

The Herald Group is proud to announce six well-earned promotions—a reflection of the talent and dedication driving the firm's work and culture heading into 2022.

As Thanksgiving approaches, The Herald Group reflects on a year of client wins, new team members, and personal milestones—with a lot to be grateful for heading into 2022.

Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.

We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

At THG, one cultural pillar drives everything: don't confuse activity for progress. Co-Founder Taylor Gross explains why setting clear objectives—not generating noise—is what actually moves the needle.

The Herald Group's Marc Brumer has been named 2021 Stevie Award Communications Professional of the Year—recognition of his 15+ years driving high-profile public affairs wins across Washington.