Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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Built to Win: Our 20-Year Awards Journey
In celebration of The Herald Group’s 20th anniversary, we look back with pride at our strong track record of success. Our firm’s ability to compete and win in the halls of government has delivered critical policy victories for our clients—and our nation.
Q&A: Meet Associate Riley Bean
We’re excited to introduce Riley Bean, our newest Associate! Riley is joining The Herald Group following roles in both the journalism and digital marketing industries. Read more about his story and what brought him to THG.
Driving Long-Term Advocacy: The Manufacturing Express Tour
How THG helped turn a 22-state bus tour into a lasting digital advocacy movement—delivering 3x industry click-through rates, 1.7M impressions, and two national award nominations for AEM.
Our Path: How Six Core Values Navigated Two Decades of Impact
Two decades in, The Herald Group's success comes back to six core values—the cultural pillars that have guided the firm from its first clients to today and through whatever comes next.
No Cause for Panic: Digital Advocacy in the iOS 26 Era
At The Herald Group, we see iOS 26 as less of a crisis and more of a case study in why resilient, multi-channel digital advocacy strategies are no longer optional—they’re essential. Read more about why resilient, adaptive advocacy wins.
Q&A: Meet Accountant Tselmuun Zagdragchaa
We’re excited to spotlight Tselmuun Zagdragchaa, who recently joined our accounting team! From D.C. tennis courts to thoughtful spreadsheets, she’s all about balance. Read more about her story and what brought her to THG.
Pioneering Days in Public Affairs - The Herald Group’s Beginnings
As we celebrate The Herald Group’s 20th anniversary, we have been reflecting on how we got here. Just two decades ago, the scrum of politics and policymaking inside the Beltway was very different.
Streaming Has Taken Over - Let’s Download
Streaming now accounts for more U.S. TV usage than broadcast and cable combined—and for public affairs professionals, that shift unlocks smarter targeting, better efficiency, and more measurable results.
Energy Transformation: The Case for Smarter Policies and Stronger Partnerships
At the University of Houston’s Energy Transition: Winds of Change symposium, it was clear that we are not in an energy transition, we are in the midst of an historic energy transformation that will be only possible through the partnership of public policy, industry and local communities.
Q&A: Meet Senior Associate Andrew Thomas
We sat down with Andrew Thomas, our newest Senior Associate to learn more about his background, experiences, and interests. Join us as we dive in and get to know him a bit better.
The Herald Group Welcomes Chuck Burgess as EU-based Strategic Advisor
The Herald Group announced the appointment of Chuck Burgess as the firm’s EU-based Strategic Advisor. In this new position, Burgess will help THG clients pursue business opportunities and navigate policy and communications challenges on both sides of the Atlantic.
The Herald Group Taps VP Katie Wright to Lead Growing Energy Practice
The Herald Group has named Katie Wright to lead its growing energy practice, bringing two decades of executive-level public affairs and issue advocacy experience across energy, healthcare, and consumer goods.
The Herald Group Names Advocacy Industry Leader Becky Boles to Serve as Chief Client Services Officer
We are thrilled to welcome Becky Boles as our new Chief Client Services Officer. An industry veteran, Becky’s expertise in both managing client campaigns and leading professional development programs will be instrumental to our firm as we continue to grow.
THG Announces 2025 Promotions
It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!
Beyond the Welcome Packet: 7 Tips for Engaging with New Members of Congress
Making an impact on freshman members of Congress during orientation takes a combination of tactics. The Herald Group VP Michael Stwarka highlights best practices—digital and real world—for engaging with new members of Congress before the session begins.
Five Key Advocacy Tactics for the Lame Duck Session
The lame duck session provides special opportunities to reach decision-makers and make your messages heard loud and clear. The Herald Group’s latest blog highlights effective tactics for making an impact during the lame duck session and setting the stage for next year.
Supercharging Your Digital Grassroots Advocacy Program
An effective digital grassroots campaign can be a critical element of a “surround sound” strategy that helps your issue break through the noise on Capitol Hill. VP Sharon Copeland shares three keys to bringing your programs to the next level.
How to Amplify Opinion & Commentary in Today’s Altering Media Landscape
Are we witnessing the death of the op-ed? Check out The Herald Group's latest blog by Senior VP Ashley Pratte Oates to learn about the strategies we've developed to amplify our clients' messaging in response to this changing media environment.
Congratulations to Ashley Pratte Oates – Named a “Mentor of the Year” by PR News’ People of the Year Awards!
The Herald Group's Ashley Pratte Oates has been named a PR News Mentor of the Year—recognition that reflects the leadership, investment in others, and commitment to growth she brings every day.
Breaking Through the Noise of Election Season
Breaking through during election season is harder than ever—but with the right budget, timing, messengers, and media mix, it's possible to cut through the noise and drive real impact.