Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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Cookies Are…. Staying! Step Into The Herald Group’s Digital Kitchen
Google reversed course on killing third-party cookies—but the targeting innovations that emerged from that threat are here to stay. Here's what it means for digital advertising strategy.
Insights from the Digital Media and Advocacy Summit
Our digital team just attended the Digital Media & Advocacy Summit where they discussed the latest trends in influencer marketing and AI in the advocacy space. Check out our new blog to see their key takeaways and join the conversation on these trending topics.
THG Fellowship: Jumpstarting a Career in Public Affairs
The Herald Group's fellowship program has launched some of the firm's strongest talent—bridging the gap between college and a public affairs career with hands-on experience and real mentorship.
Congratulations to Cameron Smith – Named a “Rising Star” by PR News’ Top Women Awards!
We are proud of our very own Director Cameron Smith for being named a “Rising Star” by PR News in their Top Women of the Year Awards! Read more to learn how Cameron’s leadership and dedication make her an asset to any client and our firm.
A State of The Union Media Analysis: 5 Tips for an Impactful Strategy
Every election, lofty promises are made to address voters’ issues. The president’s State of The Union or a governor’s State of the State is an opportunity to reach constituents and provide a yearly status report on how they are delivering on their promises.
THG Announces 2024 Promotions
We are proud of our Herald Group team members and the impressive wins they secure for our clients on a daily basis. We are thrilled to announce some well-deserved promotions across all levels at The Herald Group.
Veteran Public Affairs Executive Bill Bertles Joins the Herald Group As Partner
Today The Herald Group announced Bill Bertles has joined the firm as partner on its executive team. He will lead the firm’s business development efforts. Bertles comes to The Herald Group following a 25-year tenure growing a public affairs firm into a global communications agency.
Congratulations to Sharon Copeland - PR News’ Digital PR Disruptor of the Year!
The Herald Group's Sharon Copeland has been named a PR News People of the Year Award winner in the Digital Disruptor category—recognized for innovation in targeting, AI, and digital strategy.
Congratulations to Partner Marc Brumer- 2023 Bulldog PR Awards Leader of the Year Winner!
The Herald Group announces Partner Marc Brumer was recently named Bulldog PR’s Bronze Agency Leader of the Year. By embodying strong leadership qualities, inspiring those around him, and providing exceptional services to our clients, Marc’s receipt of this award is well-deserved.
Q&A: Meet Account Manager Brooke Ainslie
Meet Brooke Ainslie—THG's newest Senior Associate brings public affairs experience, a passion for storytelling, and a drive to make a difference for clients and the communities they serve.
PR Writing Basics
As a PR professional, effective writing means controlling the narrative and allowing the audience to take away the message you want them to. Check out our latest blog to read VP Ashley Pratte Oates’s top four tips for mastering the basics of PR writing.
Podcast- Todd Van Etten on Optimizing Media for Maximum Impact
In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.
Welcome to The Herald Group, Ansley!
Meet Ansley Bradwell—THG's newest Director brings Capitol Hill press experience, including serving as Press Secretary for Senator Marco Rubio, to help clients tell their stories and shape policy.
Political Trends for Public Affairs Professionals to Watch This Year
Three months into 2023, three narratives are shaping the national landscape—and what they mean for public affairs communicators who need to stay a step ahead of the curve.
THG Announces 2023 Promotions
It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!
Going into the Mountains; Investing in Clients by Investing in People
THG took team building to the next level during our staff retreat in the Alleghany Mountains. Check out our newest blog to see why and how we spent three days strengthening our relationships and capitalizing on our learnings to better serve our clients, all while enjoying the beauty of the Fall!
Podcast – Behind the Scenes of Public Policy and Political Advertising
The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.
A Season of Recognition for The Herald Group’s Digital Team
It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!
Taking the Message Testing Plunge
Message testing isn't just for campaigns—it's a powerful tool for any organization looking to shape perception, sharpen strategy, and drive policy outcomes. Here's how public affairs teams use it.
5 ways to mitigate challenges during the campaign cycle
Five takeaways from a programmatic advertising conference on how to plan smarter, stay nimble, and outmaneuver the competition as the campaign cycle heats up.