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Five Tips for Communicating During Election Season
With all the campaign advertisements, articles, and social media posts about the upcoming election, is it worth it to try to break through the noise? Senior Vice President Marc Brumer provides 5 tips when answering that question.
THG at 15: Continually Redefining Digital Advocacy
Our firm’s commitment to understanding complex issues, our ability to influence the evolving regulatory and legislative environment, and an obsessive focus on winning campaigns is what has made THG so great over the past fifteen years. Read more about this and our commitment to create favorable landscapes for our clients.
How online advocacy changed with COVID-19 and how you can keep up
Conversations among the biggest players in advocacy are centered around COVID-19 and how the pandemic has changed the face of advocacy. Last week, Chief Digital Strategist, Todd Van Etten helped lead this discussion, giving insight into what The Herald Group has done to help our clients find their voice during this time. Watch the conversation.
Fifteen Years of The Herald Group
Fifteen years ago, founders Taylor Gross, Doug McGinn and Matt Well came together to create The Herald Group. Now, it's grown to thirty employees and has dozens of clients.
Improvise, Adapt and Overcome as a Team
After 15 years in business The Herald Group has seen a lot. Presidents, policies, and news stories have come and gone. But there’s one cultural pillar that has seen us through it all and made us stronger.
Making the Right Connections Post-Graduation in COVID Times
Effective networking is often how graduates will set themselves apart but with the coronavirus pandemic forcing many to work remotely, these grads will have to get resourceful when it comes to developing new contacts. Associate Cameron Smith offers networking ideas and tips for grads wanting to launch their careers to consider.
Local Broadcasting is an Even More Effective Platform During a National Crisis
While thousands of Americans continue to stay home under government recommendations, VP Ashley Pratte shares the importance of local broadcasting and advertising during the coronavirus pandemic on our THG blog.
Welcome to The Herald Group, Colin!
Please help us welcome Colin Hensel, our newest Digital Associate, to the THG team. If you haven’t met him yet, take a second to learn about what drew him to public affairs work in our latest blog.
THG Digital “Homing” Platform for Precise Online Targeting in the Time of COVID-19
As elected officials and key decision makers are spending more time at home, our Chief Digital Strategist, Todd Van Etten, shares the importance and value of precise online targeting for consumers. Learn about THG’s Digital Homing Platform.
Integrating Third-Party & Digital Advocacy as Critical Means of Influence in Uncertain Times
As many Americans are adapting to working from home during the coronavirus pandemic, Vice President Jared Parks and Chief Digital Strategist Todd Van Etten share the importance of forming third-party alliances and using digital outreach to reach the right people.
Tips For Remote Media Pitching
How can you make sure an op-ed or exclusive is successfully placed when it’s hard to break through the news cycle? Read VP Ashley Pratte’s tips on pitching remotely during this time.
How to Prepare For a Crisis
As the coronavirus pandemic continues to impact industries throughout the world, VP Ashley Pratte suggests ways you and your business can prepare for any crisis.
How are the Leading Companies Talking about Coronavirus?
Chief Digital Strategist, Todd Van Etten, and the digital team at The Herald Group analyzed all the Fortune Top 50 Companies to help clients adjust to the "new norm" of online messaging. In his latest blog post, he shares three valuable takeaways, including the top positive and negative keywords.
Advocating for Your Business During the COVID-19 Pandemic
Companies big and small worked to get financial relief in the latest coronavirus package. What helped them succeed? VP Maggie Sherouse goes over four key elements, including strange bedfellows.