Building strong relationships with the patient community from the start enables patients to provide their perspective throughout a communications campaign. Be sure to find out how patient perspectives are being integrated into key decision-making in our newest blog.

The Herald Group’s Chief Digital Strategist, Todd Van Etten’s newest blog provides insight on how the world of digital advocacy transformed in response to recent events— ranging from COVID-19 to platform limitations. Be sure to find out how our altered approach to digital advocacy allowed us to achieve our clients’ goals over the last year.

Over the past year THG has given teams and individuals the personal support that helps us maintain camaraderie and a sense of community. While we know that working from home can take a toll, these three tips from THG Director, Caroline Ponseti, can help care of yourself while working from home.

Effectively communicating a narrative or messaging takes a certain set of skills. In our latest blog, we outline the knowledge and skillset needed in order to be an effective communications strategist.

We are excited to welcome our newest Associate, EC Wheatley to the team! She has hit the ground running advancing our client’s goals. Until you have the chance to meet in person, take a moment to learn more about her and her love of the East Coast.

THG recently announced the promotion of several members of our team. Please join us in congratulating these individuals on their hard-earned achievements!

2020 is almost over, and it's safe to say that this year has thrown more than a few curveballs at everyone. Before we ring in the new year, join Director Sharon Copeland in reflecting on what we've learned and what lessons we can take with us into the future.

Amidst the pandemic, grassroots activism is evolving and adds even more value to organizations’ advocacy efforts. THG Director Elizabeth Rhee shares how to better achieve your organization’s advocacy goals through grassroots in her latest blog.

With a new political dynamic awaiting us in 2021, The Herald Group recognizes the increasing value of leveraging third-party partnerships. Read more about the importance of third-parties in Jared Park's blog.

Communication is key, but how do you engage with staff for state and federal legislators if you can't meet in person? THG's Christian Healy shares engagement tactics to get your issues in front of the right staffers.

From the housing market to COVID-19, our Senior Vice President, Carolyn Weems, shares what she's learned throughout her ten years at The Herald Group and the importance of listening to your audience. In her new blog post, Carolyn says it's our duty as communicators to understand dynamics and work with our company, industries, and stakeholder partners to understand how the messages we share today will resonate into the future.

In her recent blog post, THG Director Elizabeth Rhee, emphasizes how building an effective grasstops campaign can help you meet your communications goals.

With all the campaign advertisements, articles, and social media posts about the upcoming election, is it worth it to try to break through the noise? Senior Vice President Marc Brumer provides 5 tips when answering that question.

Our firm’s commitment to understanding complex issues, our ability to influence the evolving regulatory and legislative environment, and an obsessive focus on winning campaigns is what has made THG so great over the past fifteen years. Read more about this and our commitment to create favorable landscapes for our clients.

Conversations among the biggest players in advocacy are centered around COVID-19 and how the pandemic has changed the face of advocacy. Last week, Chief Digital Strategist, Todd Van Etten helped lead this discussion, giving insight into what The Herald Group has done to help our clients find their voice during this time. Watch the conversation.

Fifteen years ago, founders Taylor Gross, Doug McGinn and Matt Well came together to create The Herald Group. Now, it's grown to thirty employees and has dozens of clients.

After 15 years in business The Herald Group has seen a lot. Presidents, policies, and news stories have come and gone. But there’s one cultural pillar that has seen us through it all and made us stronger.

Effective networking is often how graduates will set themselves apart but with the coronavirus pandemic forcing many to work remotely, these grads will have to get resourceful when it comes to developing new contacts. Associate Cameron Smith offers networking ideas and tips for grads wanting to launch their careers to consider.

While thousands of Americans continue to stay home under government recommendations, VP Ashley Pratte shares the importance of local broadcasting and advertising during the coronavirus pandemic on our THG blog.

Please help us welcome Colin Hensel, our newest Digital Associate, to the THG team. If you haven’t met him yet, take a second to learn about what drew him to public affairs work in our latest blog.