THG’s Todd Van Etten, Chief Digital Strategist and Sharon Copeland, Digital Director recently had the pleasure of participating in a panel conversation centered around how to best anticipate and mitigate challenges in the digital advertising space this campaign season. We invite you to check out their top 5 takeaways, here!

At The Herald Group, we are continually proud of our team’s ability to develop, execute, and win some of the most critical policy and issue advocacy campaigns. We are also excited to announce the promotion of several of our teammates, recognizing their exceptional contributions to the firm and our clients. Join us in congratulating them on their achievements!

From welcoming new members to the THG team, to celebrating countless milestones among our staff like weddings, houses, pets, and babies, the memories of the past year make us hopeful for the one to come. We’re excited about the possibility of being back together in person with you and our entire team in the new year. Until then, we wish you a wonderful and safe Thanksgiving.

Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.

We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

At The Herald Group’s founding 16 years ago, our founders noted a common theme: clients and communications professionals either overvaluing the wrong projects and undervaluing the right strategies and tactics. That’s why at THG our clients don’t confuse activity for progress, neither do we. THG Co-Founder and Partner, Taylor Gross recently outlined the phrase’s significance in our latest blog and you won’t want to miss it.

We are proud to celebrate THG SVP Marc Brumer, a top communicator known in Washington for his tenacity and proven track record of crafting, leading, and winning some of the highest-profile public affairs and advocacy campaigns who has been awarded a 2021 Stevie Award for Communications Professional of the Year. Marc’s 15+ years of experience working on political campaigns and Capitol Hill gives him a unique perspective to help win the toughest public policy debates. Help us congratulate him on this well-deserved achievement.

Please help us welcome Steven Smith, our newest Senior Director, to the THG team. From Capitol Hill to Dupont Circle, Steven loves all things Washington, DC. Take a moment to learn more about Steven and what drew him to The Herald Group in our latest blog.

Building strong relationships with the patient community from the start enables patients to provide their perspective throughout a communications campaign. Be sure to find out how patient perspectives are being integrated into key decision-making in our newest blog.

The Herald Group’s Chief Digital Strategist, Todd Van Etten’s newest blog provides insight on how the world of digital advocacy transformed in response to recent events— ranging from COVID-19 to platform limitations. Be sure to find out how our altered approach to digital advocacy allowed us to achieve our clients’ goals over the last year.

Over the past year THG has given teams and individuals the personal support that helps us maintain camaraderie and a sense of community. While we know that working from home can take a toll, these three tips from THG Director, Caroline Ponseti, can help care of yourself while working from home.

Effectively communicating a narrative or messaging takes a certain set of skills. In our latest blog, we outline the knowledge and skillset needed in order to be an effective communications strategist.

We are excited to welcome our newest Associate, EC Wheatley to the team! She has hit the ground running advancing our client’s goals. Until you have the chance to meet in person, take a moment to learn more about her and her love of the East Coast.

THG recently announced the promotion of several members of our team. Please join us in congratulating these individuals on their hard-earned achievements!

2020 is almost over, and it's safe to say that this year has thrown more than a few curveballs at everyone. Before we ring in the new year, join Director Sharon Copeland in reflecting on what we've learned and what lessons we can take with us into the future.

Amidst the pandemic, grassroots activism is evolving and adds even more value to organizations’ advocacy efforts. THG Director Elizabeth Rhee shares how to better achieve your organization’s advocacy goals through grassroots in her latest blog.

With a new political dynamic awaiting us in 2021, The Herald Group recognizes the increasing value of leveraging third-party partnerships. Read more about the importance of third-parties in Jared Park's blog.

Communication is key, but how do you engage with staff for state and federal legislators if you can't meet in person? THG's Christian Healy shares engagement tactics to get your issues in front of the right staffers.

From the housing market to COVID-19, our Senior Vice President, Carolyn Weems, shares what she's learned throughout her ten years at The Herald Group and the importance of listening to your audience. In her new blog post, Carolyn says it's our duty as communicators to understand dynamics and work with our company, industries, and stakeholder partners to understand how the messages we share today will resonate into the future.

In her recent blog post, THG Director Elizabeth Rhee, emphasizes how building an effective grasstops campaign can help you meet your communications goals.