The Herald Group earned Gold and Silver at the 2026 MUSE Creative Awards for work on the Alliance for IRS Accountability—a reflection of how integrated strategy and creative drive results in public affairs.

In a world of AI-generated content and exhausted audiences, public affairs creative has to work harder to connect. Here are five shifts reshaping what effective campaigns look like in 2026.

The Herald Group has named Brad Whitford as Chief Creative Officer, bringing 18 years of public affairs creative leadership to help drive the firm's strategy-first approach to storytelling and campaigns.