Insights
Explore the latest insights, firm news and perspectives from The Herald Group team on the issues, trends and strategies shaping public affairs today.
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The Fundamentals of Building an Audience in 2026 That You Can’t Ignore
In public affairs, audience strategy is too often treated as a list rather than a discipline. Here are four principles that separate effective targeting from wasted spend.
Strategic Alliances & Building Credibility in an AI-Saturated World
As AI floods the information landscape, policymakers struggle to know who to trust. Here's why strategic alliances with credible third-party voices have become a defining advantage in public affairs.
Public Affairs is Changing: Here’s What Practitioners Need to Know
The public affairs landscape in 2026 looks nothing like it did two cycles ago. Here's what practitioners need to understand—from the midterm environment to state-level fights to media fragmentation.
THG wins two global creative awards at MUSE
The Herald Group earned Gold and Silver at the 2026 MUSE Creative Awards for work on the Alliance for IRS Accountability—a reflection of how integrated strategy and creative drive results in public affairs.
AI Is Reshaping Public Affairs—When Paired with Strategy
AI is reshaping public affairs workflows—but speed alone doesn't drive outcomes. Here's how to integrate AI intentionally without losing the strategy, relationships, and credibility that actually move the needle.
Q&A: Meet Strategic Alliances Director Cylee Gutting
We’re excited to welcome Cylee Gutting as one of The Herald Group’s newest directors.
The Herald Group Focuses on AI with New Senior Director Role
The Herald Group has named Colin Hensel Senior Director of Digital and AI Innovation and Analytics—a role built to lead the firm's deliberate, strategy-first approach to AI in public affairs.
THG Announces 2026 Promotions
The Herald Group is proud to announce the promotions of 11 team members—reflecting the talent, dedication, and leadership that continue to drive the firm forward.
The Herald Group Digital and Creative Teams Win AVA Platinum Achievement Award
The Herald Group's Creative and Digital Teams earned a Platinum Award—the highest honor—at the 2026 AVA Digital Awards, recognized for Body of Work Achievement across strategy, creative, and digital execution.
The Democratization of Media & Advocacy
The era of top-down messaging is over. Here's how public affairs professionals can earn attention, build trust, and drive real outcomes in today's decentralized media landscape.
Five Creative Shifts Public Affairs Can’t Ignore in 2026
In a world of AI-generated content and exhausted audiences, public affairs creative has to work harder to connect. Here are five shifts reshaping what effective campaigns look like in 2026.
Q&A: Meet Associate Anita Dongieux
We’re excited to welcome Anita Dongieux as one of The Herald Group’s newest associates.
Public Affairs in an Election Year: Changing the Narrative in a Compressed 2026 Midterm Environment
Election years don't eliminate the ability to change the narrative—they change what it takes. Here's what public affairs teams need to understand about winning in a compressed 2026 midterm environment.
THG’s Year in Review: 2025
As 2025 closes, The Herald Group reflects on a year of consequential wins, accelerating change, and a team that delivered—and looks ahead to an even more complex 2026.
Everyone Has a Podcast. Should You?
Podcasts have become Washington's new town square—but the smartest public affairs play isn't building one. Here's why strategic placement beats content creation in today's audio landscape.
The Herald Group Appoints Brad Whitford as Chief Creative Officer
The Herald Group has named Brad Whitford as Chief Creative Officer, bringing 18 years of public affairs creative leadership to help drive the firm's strategy-first approach to storytelling and campaigns.
The “Surround Sound” Approach to Influencing Policymakers
Winning in public affairs isn't about the biggest budget—it's about surrounding the right decision-makers with the right message at the right moment. Here's how the Surround Sound approach works.
Q&A: Meet Associate Vivek Kakar
We’re excited to welcome Vivekk Kakar as one of The Herald Group’s newest digital associates.
Q&A: Meet Associate Grace Sedlazek
We’re excited to welcome Grace Sedlazek as one of The Herald Group’s newest associates.