Our Path: How Six Core Values Navigated Two Decades of Impact
After two decades of delivering winning results for our clients, The Herald Group continues to be a strategic and technological pioneer in public affairs. As we reflect on the past 20 years, it is important to acknowledge the values that have served as the pillars of this long record of success and continue to guide our firm’s approach and our culture.
Much has changed since the early days when we signed our set of first clients. Our firm is continuing to grow and evolve, with new capabilities, new team members, and new clients contributing to our learning and profession every day. The political dynamics in Washington D.C., all 50 states, and around the world have also certainly shifted, with new leaders, political alignments, technologies, and even industries reshaping the environments in which corporations, law firms, trade associations, and other organizations must operate.
Fortunately, we’ve built a learning culture that thrives on constant change – one that has equipped our team with a unique ability to help others navigate those changes. One thing that has held steady, however, is our firm’s underlying values. These six ideals have consistently served as the pillars of our team’s culture from the very beginning to today:
Build Trust with Your Clients and Your Colleagues
Trust is the foundation of every strong team—both internally and externally. By operating with transparency, integrity, and consistency, we ensure that our clients know they can depend on us, and our colleagues know we have each other’s backs.
Own It, Lead It and Win It by Committing to Quality Service
From start to finish, we take full responsibility for delivering results. This means not just meeting expectations but anticipating needs, solving problems proactively, and setting the standard for excellence in public affairs.
Our Clients Don't Confuse Activity for Progress, Neither Do We
Busy work doesn’t move the needle – smart, strategic action does. We focus on strategies and outcomes that win the debate for our clients, making every effort, meeting, and campaign purposeful and measurable.
Achieve Your Career Goals and the Firm's Objectives Simultaneously
We believe that when our people grow, our firm grows. By aligning individual professional development with The Herald Group’s mission, we create an environment where personal success and team success go hand in hand.
Enjoy Your Work and Life with Neither at the Expense of the Other
A sustainable career is one that allows you to excel without sacrificing your personal or family priorities. We value balance because energized, fulfilled team members bring their best selves to the table every day.
Improvise, Adapt and Overcome as a Team (Courtesy of USMC)
Public affairs is a fast-moving and unpredictable profession. By staying flexible, creative, and solution-oriented, we turn challenges into opportunities – always working together to find the best way forward.
We’ve long valued and rewarded intellectual and technological curiosity, and pride ourselves on serving as both trusted strategic advisors and tactical campaign managers to our clients. Only through both professional and personal growth can these be realized in a way that benefits our firm in a collective sense and in helping our client partners secure their individual objectives.
Taken together, these pillars are the foundation of our firm’s commitment to our clients and to our people. They make The Herald Group an amazing, unique place to work and a dependable, highly effective team to work with. And regardless of the changing times and the messy nature of politics and policymaking, this culture is, and always will be, our North Star – guiding our approach, our people, and our clients through whatever challenges lie ahead.