Cool blog (the Sphere). Cool people. Cool innovations. Cool creative works.
The Herald Group takes a customized, integrated approach with every client engagement, combining sound public affairs strategies with innovative tools and tactics. Please take a look at some our work:

Creating a Captivating Elevator Pitch
The Herald Group’s Kevin Manning recently joined a panel discussion hosted by The Fund for American Studies to discuss the importance of elevator pitches and networking. He outlined the basics of how to sell who you are to potential employers and peers. Read his guide to developing and executing a compelling pitch.

Congratulations to Partner Marc Brumer- 2023 Bulldog PR Awards Leader of the Year Winner!
The Herald Group announces Partner Marc Brumer was recently named Bulldog PR’s Bronze Agency Leader of the Year. By embodying strong leadership qualities, inspiring those around him, and providing exceptional services to our clients, Marc’s receipt of this award is well-deserved.

Welcome to The Herald Group, Brooke!
We’re excited to introduce THG’s newest hire, Brooke Ainslie! She’s joining us as a Senior Associate with past experience in event production, grassroots initiatives, and more, which has allowed her to seamlessly integrate into the THG team. We recently sat down with her for a quick Q&A and invite you to get to know more about her here.

PR Writing Basics
As a PR professional, effective writing means controlling the narrative and allowing the audience to take away the message you want them to. Check out our latest blog to read VP Ashley Pratte Oates’s top four tips for mastering the basics of PR writing.

Podcast- Todd Van Etten on Optimizing Media for Maximum Impact
In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.

Welcome to The Herald Group, Ansley!
We’re excited to introduce THG’s newest director, Ansley Bradwell! Find out what attracted her to DC and some of her favorite hobbies in our blog! With her previous experience in political communications and her passion for public affairs, she has already made a valuable addition to the team. We recently sat down for a quick Q&A and invite you to get to know her here.

Political Trends for Public Affairs Professionals to Watch This Year
Although the political landscape remains rapidly changing, as we move deeper in 2023, there are several trends worth watching. Vice President Kevin Manning dives into a handful of national trends, from scoping out the presidential candidate field to outlining what movement in congressional legislation may look like.

THG Announces 2023 Promotions
It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Going into the Mountains; Investing in Clients by Investing in People
THG took team building to the next level during our staff retreat in the Alleghany Mountains. Check out our newest blog to see why and how we spent three days strengthening our relationships and capitalizing on our learnings to better serve our clients, all while enjoying the beauty of the Fall!

Podcast – Behind the Scenes of Public Policy and Political Advertising
The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.

A Season of Recognition for The Herald Group’s Digital Team
It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Taking the Message Testing Plunge
Message testing is a critical way to gain an understanding of what is believed, said, or understood about a given topic. At The Herald Group, we often employ a variety of research strategies to help our clients understand these perceptions. If you’re considering taking the message testing plunge, here are 4 questions to get you started.

5 ways to mitigate challenges during the campaign cycle
THG’s Todd Van Etten, Chief Digital Strategist and Sharon Copeland, Digital Director recently had the pleasure of participating in a panel conversation centered around how to best anticipate and mitigate challenges in the digital advertising space this campaign season. We invite you to check out their top 5 takeaways, here!

THG Announces 2022 Promotions
At The Herald Group, we are continually proud of our team’s ability to develop, execute, and win some of the most critical policy and issue advocacy campaigns. We are also excited to announce the promotion of several of our teammates, recognizing their exceptional contributions to the firm and our clients. Join us in congratulating them on their achievements!

A Year of Gratitude
From welcoming new members to the THG team, to celebrating countless milestones among our staff like weddings, houses, pets, and babies, the memories of the past year make us hopeful for the one to come. We’re excited about the possibility of being back together in person with you and our entire team in the new year. Until then, we wish you a wonderful and safe Thanksgiving.

Facebook’s Outage Again Shows Us the Importance of Diversifying Your Ad Mix
Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.

Welcome to The Herald Group, Caitlin!
We recently welcomed Caitlin Burns to the team as The Herald Group’s newest associate. We sat down with her to ask a range of questions from what excites her in the world of public affairs to her favorite thing about Washington, DC. Take a moment to see Caitlin’s answers in our latest blog.

Our Clients Don’t Confuse Activity for Progress, Neither Do We
At The Herald Group’s founding 16 years ago, our founders noted a common theme: clients and communications professionals either overvaluing the wrong projects and undervaluing the right strategies and tactics. That’s why at THG our clients don’t confuse activity for progress, neither do we. THG Co-Founder and Partner, Taylor Gross recently outlined the phrase’s significance in our latest blog and you won’t want to miss it.

Congratulations to SVP Marc Brumer – 2021 Stevie Award for Communications Professional of the Year Winner!
We are proud to celebrate THG SVP Marc Brumer, a top communicator known in Washington for his tenacity and proven track record of crafting, leading, and winning some of the highest-profile public affairs and advocacy campaigns who has been awarded a 2021 Stevie Award for Communications Professional of the Year. Marc’s 15+ years of experience working on political campaigns and Capitol Hill gives him a unique perspective to help win the toughest public policy debates. Help us congratulate him on this well-deserved achievement.

Welcome to The Herald Group, Steven!
Please help us welcome Steven Smith, our newest Senior Director, to the THG team. From Capitol Hill to Dupont Circle, Steven loves all things Washington, DC. Take a moment to learn more about Steven and what drew him to The Herald Group in our latest blog.