THG wins two global creative awards at MUSE
The Herald Group is proud to share that our work on the Alliance for IRS Accountability was recently recognized at the 2026 MUSE Creative Awards, earning Gold for Best Political Website and Silver for Best Advertising Campaign. These honors reflect not just a single project, but the continued growth and evolution of our creative practice.
Creative That Starts With Strategy
In public affairs, creative doesn’t live in isolation. It has to translate complex policy issues into clear, credible, and compelling narratives—often for audiences that are skeptical, distracted, or oversaturated with information.
Our creative approach is built around that reality. From the earliest stages of a campaign, design, messaging, and digital execution are integrated directly into strategy. That allows us to move faster, stay aligned, and ensure that every creative decision supports a larger objective—whether that’s education, persuasion, or activation.
The MUSE recognition underscores the effectiveness of that model. Strong visuals and smart design matter, but they matter most when they’re grounded in insight and purpose.
Expanding Capabilities for a Changing Landscape
As the public affairs landscape continues to evolve, so do the expectations placed on creative. Audiences now encounter campaigns across platforms, formats, and moments—often simultaneously. That requires creative teams that can think holistically and execute seamlessly.
Over the past year, we’ve continued to expand our creative capabilities to meet that demand. Our work increasingly blends digital experience, advertising, and content into cohesive ecosystems that are designed to scale across issues, geographies, and audiences. The result is creative that’s not only compelling, but durable—built to perform over time, not just at launch.
The Gold and Silver wins from MUSE reflect that evolution: integrated work that balances clarity with creativity, and storytelling with structure.
