Caitlin Burns
ACCOUNT MANAGER
Caitlin Burns is an Account Manager at The Herald Group. She supports content development, social media strategy, and client communications across multiple accounts. Her work focuses on developing clear, engaging messaging that advances client goals and strengthens digital engagement across platforms.
Caitlin also helps direct the firm’s internship and fellowship program, overseeing recruitment, onboarding, and professional development. She works closely with firm leadership to support early-career talent and build a strong pipeline for future team members.
Prior to joining THG, she interned at a small public policy firm in Washington, DC, supporting advocacy and communications initiatives through research, content development, and media tracking.
Caitlin graduated from Penn State University in May of 2021 with a B.A. in Media Studies and a minor in Digital Media Trends and Analytics.
Education:
Penn State University
Hometown:
Silver Spring, MD
Reddit and other online forums can reveal where an issue is taking shape, which narratives are spreading, and when an informal conversation is becoming a public affairs threat.
Recognition reflects the firm’s commitment to employee growth, mentorship and a collaborative culture.
Unconventional public affairs advocacy tactics can make an issue impossible to ignore by using targeted activations to reach decision-makers, create earned media opportunities, and strengthen every element of a broader public affairs campaign.
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