Our Team
Trace Scruggs
Vice President
Education:
University of Arkansas
Hometown:
Little Rock, AR
Trace Scruggs is a vice president at The Herald Group, where he provides strategic counsel and leads the development of integrated public affairs, issue advocacy, and communications campaigns for a broad range of clients.
Prior to joining The Herald Group, Trace served as a senior director at PLUS Communications, where he worked with Fortune 100 companies, industry trade associations, chambers of commerce, and national and state coalitions on message development, media relations, stakeholder engagement, and grassroots mobilization to advance their policy and public perception objectives. He also worked at the Edison Electric Institute, where he supported the development and implementation of strategic communications initiatives for the nation’s investor-owned electric companies.
He and his wife, Katie, reside in Falls Church, Virginia.
Audience research can do more than inform one campaign. Synthetic audiences help public affairs teams pressure-test messaging, extend research value and adapt faster as issues, audiences and news cycles shift.
Audience research can do more than inform one campaign. Synthetic audiences help public affairs teams pressure-test messaging, extend research value and adapt faster as issues, audiences and news cycles shift.
Prince William County’s data center votes aren’t the end of the industry. They’re a reminder that communities need more than facts and figures. They need to understand what these projects mean for their future and why they should welcome them.
SCOTUS ruling reshapes campaign spending, giving party committees new leverage and changing how corporate advocacy teams plan for 2026.
