We are proud of our Herald Group team members and the impressive wins they secure for our clients on a daily basis. We are thrilled to announce some well-deserved promotions across all levels at The Herald Group.

Today The Herald Group announced Bill Bertles has joined the firm as partner on its executive team. He will lead the firm’s business development efforts. Bertles comes to The Herald Group following a 25-year tenure growing a public affairs firm into a global communications agency.

THG’s latest hire, Senior Director McLaurine Pinover, loves working in the public affairs arena due to the ability to shape public opinion and inform key stakeholders on pressing issues. We invite you to take a moment to get to know McLaurine through our latest blog.

The Herald Group is excited to announce that our very own Senior Digital Director, Sharon Copeland has won PR News’ prestigious People of the Year Award. Sharon was nominated for the PR Digital Disruptor category due to her innovative and creative digital skills that she utilizes not only for our firm but for our clients.

The Herald Group’s Kevin Manning recently joined a panel discussion hosted by The Fund for American Studies to discuss the importance of elevator pitches and networking. He outlined the basics of how to sell who you are to potential employers and peers. Read his guide to developing and executing a compelling pitch.

The Herald Group announces Partner Marc Brumer was recently named Bulldog PR’s Bronze Agency Leader of the Year. By embodying strong leadership qualities, inspiring those around him, and providing exceptional services to our clients, Marc’s receipt of this award is well-deserved.

We’re excited to introduce THG’s newest hire, Brooke Ainslie! She’s joining us as a Senior Associate with past experience in event production, grassroots initiatives, and more, which has allowed her to seamlessly integrate into the THG team. We recently sat down with her for a quick Q&A and invite you to get to know more about her here.

As a PR professional, effective writing means controlling the narrative and allowing the audience to take away the message you want them to. Check out our latest blog to read VP Ashley Pratte Oates’s top four tips for mastering the basics of PR writing.

In the recent Screen Wars podcast, THG Partner, Todd Van Etten, shares his insights on effective media planning and optimization strategies to achieve maximum impact.

We’re excited to introduce THG’s newest director, Ansley Bradwell! Find out what attracted her to DC and some of her favorite hobbies in our blog! With her previous experience in political communications and her passion for public affairs, she has already made a valuable addition to the team. We recently sat down for a quick Q&A and invite you to get to know her here.

Although the political landscape remains rapidly changing, as we move deeper in 2023, there are several trends worth watching. Vice President Kevin Manning dives into a handful of national trends, from scoping out the presidential candidate field to outlining what movement in congressional legislation may look like.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

THG took team building to the next level during our staff retreat in the Alleghany Mountains. Check out our newest blog to see why and how we spent three days strengthening our relationships and capitalizing on our learnings to better serve our clients, all while enjoying the beauty of the Fall!

The most important component to any digital outreach strategy? Curiosity. Hear why, along with more thoughts from own THG’s own Todd Van Etten, on the How Agencies Thrive podcast.

It's been a season of recognition for THG’s digital team and it’s no wonder why! Our team of digital professionals at The Herald Group continues to innovate and grow, drawing acknowledgement from industry experts. We’re excited to congratulate them for their recent awards!

Message testing is a critical way to gain an understanding of what is believed, said, or understood about a given topic. At The Herald Group, we often employ a variety of research strategies to help our clients understand these perceptions. If you’re considering taking the message testing plunge, here are 4 questions to get you started.

THG’s Todd Van Etten, Chief Digital Strategist and Sharon Copeland, Digital Director recently had the pleasure of participating in a panel conversation centered around how to best anticipate and mitigate challenges in the digital advertising space this campaign season. We invite you to check out their top 5 takeaways, here!

At The Herald Group, we are continually proud of our team’s ability to develop, execute, and win some of the most critical policy and issue advocacy campaigns. We are also excited to announce the promotion of several of our teammates, recognizing their exceptional contributions to the firm and our clients. Join us in congratulating them on their achievements!

From welcoming new members to the THG team, to celebrating countless milestones among our staff like weddings, houses, pets, and babies, the memories of the past year make us hopeful for the one to come. We’re excited about the possibility of being back together in person with you and our entire team in the new year. Until then, we wish you a wonderful and safe Thanksgiving.

Facebook’s most recent outage underscores the importance of diversifying your ad mix, something The Herald Group’s digital team has long advocated for. Our Chief Digital Strategist outlines the basics of how we craft strategic digital plans to achieve our clients’ goals. Interested in how we do it? We’d love to be a part of your next campaign.